shaunda toomasson

Judicsiously drives the strategic development, creative execution and implementation of omni channel B2B and B2C campaigns that support client retention and acquisition, business growth and communicaton strategies for Regional Marketing partners in Canada and Latin America. Notable Achievements: Successfully led a sizable cross-functional team to develop and implement Canada’s national active fixed income capabilities campaign that included a significant advertising buy, multiple creative themes, and content across digital and traditional channels in both French and English. Drove the inclusive re-branding effort, including the transcreation, of advertising, social media, web, event, and sponsorship materials across the Americas region to ensure brand integrity.

As a member of the Leadership Team, utilized a deep understanding of the company’s Alternative and Hedge Fund products. Developed product communications and a go-to-market strategy to increase brand and product awareness to acquire and retain clients. Successfully facilitated alliance across multiple teams including Investment Management, Sales and Compliance. Managed the growth and professional development of 3 Product Marketing Managers. Responsible for vendor management of multiple writers and compliance reviewers.

Tasked with ownership of marketing and communication strategies for the newly launched direct-sold NJBEST 529 and nationally-sold Franklin Templeton 529 College Savings Plans. End-to-end campaign management including web, email, literature, advertising, PR, shareholder and advisor communications, and direct mail to increase awareness and shareholder base. Notable Achievements: Promoted from Associate Product Manager, College Savings, after two years. Attended and presented the marketing “year in review” and proposed the marketing plan for the following year at the annual contract renewal meetings with the New Jersey Higher Education Student Services Agency (HESSA), the plans’ state sponsor. All contracts successfully renewed.

Key contributor in the strategy and messaging development, and creative execution of large-scale, omni channel campaigns targeting US Retail Financial Advisors and investors. Managed cross-functional teams spanning multiple business units to create cohesive and targeted communications. Drove client segmentation and targeting strategy for advertising and email strategy. Reseached and reported multiple metrics vs KPIs. Demonstrated strong ability to lead local and global internal partners in collaboration and teamwork to meet a common goal. As campaign “owner”, communicated and trained internal teams on campaign strategy and objectives, including Sales and the Transfer Agency. Notable Achievements: Multiple campaigns awarded with Mutual Fund Education Alliance (MFEA) “STAR Awards” for “Best Retail Campaign”, highly-regarded recognition for Asset Managers nationwide.