Shauna Lonergan

- Owned B2C marketing strategy and multi-channel lead generation across New England and Long Island for two high-growth home improvement brands that totaled a $2MM monthly spend allocation. - Lead 10+ remote and in-person FTE’s on day-to-day execution of marketing strategy, encompassing: digital partners + owned lead gen in SEM/Social, print / marriage mail, retail, event marketing, remarketing and lifecycle campaigns, etc. - Scaled marketing operations as business continued to double in revenue since 2019 - restructured teams to improve efficiency, communication, and campaign execution to scale to a $100MM company. Managed agency and vendor partnerships, overseeing digital, print, and direct mail programs, driving consistent lead flow across multiple verticals within the home services industry. - Implemented data-driven strategies using I360, Google Analytics, Pardot, Think Unlimited Assign AI, and Hatch insights to optimize acquisition costs and conversion rates. - Elevated brand presence through refined brand identity, targeted audience segmentation, and impactful data-driven creative through A/B testing, third-party data modeling, and measuring control + test groups. - Mentored and developed high-performing teams with a focus on collaboration, accountability, and innovation. - Thought-partner with executive leadership to align marketing initiatives with revenue goals, supporting rapid regional expansion. Previous Roles held at NEWPRO Home Solutions: - Director of Marketing · Dec 2021 – Aug 2024 - Marketing Manager · Aug 2020 – Dec 2021 - Sr. Marketing Communications Specialist · Jan 2019 – Aug 2020 - Sr. Graphic Designer · Jun 2017 – Jan 2019

- Directed a $1M+ monthly marketing budget across multiple markets and verticals to achieve aggressive B2C lead generation goals. - Oversaw FTE teams across canvassing, events, retail, and digital channels, improving top-of-funnel performance and reducing reliance on low-yield affiliates. - Delivered 20% YoY business growth while maintaining a 19% cost of marketing (COM) within competitive, value-driven markets. - Spearheaded brand campaigns to increase consumer awareness and response, leading creative direction, copy testing, and control analysis. - Partnered with Inside Sales and Sales leadership to integrate consumer insights, strengthen brand reputation, and drive local engagement.

VP of Marketing for five operating companies under the Renovo Home Partners umbrella, supporting the OpCos' needs, both short-term and long-term: NEWPRO Home Solutions, Alure Home Solutions, Woodbridge Home Solutions, Dreamtyle Remodeling, and Remodel USA.

- Managed and executed a $2.5MM+ monthly spend to achieve monthly lead gen goals for down funnel conversion. - Appointed to restructure and decentralize the marketing organization into a dedicated, self-sustaining unit for the Dreamstyle brand. - Streamlined lead generation and purchasing processes, improving ROI and reducing inefficiencies between Marketing, Inside Sales and Sales departments. - Diversified marketing channels and standardized third-party partnerships to strengthen lead mix and market adaptability. - Drove cost optimization by eliminating underperforming channels while reallocating spend toward high-yield and brand-building initiatives. - Fostered cross-departmental alignment across Sales, Operations, and C-suite leadership to respond rapidly to product, market, and consumer shifts. - Delivered actionable insights on demand trends and consumer behavior to guide strategic decision-making across the organization.

NEWPRO Home Solutions (New England) and Alure Home Solutions (Long Island, NY) - Robust B2C lead generation for several home service verticals and markets - Relationship & vendor management for in-house and regional partnerships - Self-gen marketing strategy - Structuring marketing teams for optimal process & structure for scaling up - Creative problem solver, intentional with solutions - Data-driven approach with realistic implementation

My specialties are brand identity & development, and content creation with a lead-generating focus. NEWPRO has provided a unique challenge with its already strong established branding & reputation, its rapid growth & expansion throughout the North East, and its ability to maneuver quickly to meet the needs of homeowners today. I've been lucky enough to combine 14 years of design, branding, and marketing experience to further strengthen and reinforce NEWPRO's presence within the home improvement space in tandem with our CMO Marci Katz & NEWPRO's marketing team members to deliver high-quality leads, content, and resources exclusively for New England homeowners. Aka - I truly love what I do!