Shaun Williams

Escapism AI specializes in creative strategy for fast-growing brands. We help businesses revolutionize content creation and automation to deliver impactful marketing campaigns that truly capture the imagination of your customers. What We Offer: • AI Content Systems: Custom solutions for automating and scaling educational and marketing content to maximize impact. • Content Strategy Development: Strategic content plans backed by scalable systems to meet business goals and engage audiences. • E-Learning Content: Streamlined workflows for creating personalized, high-quality educational content at scale. • Immersive Content Creation: AI-generated and extended reality content to help businesses reimagine creative possibilities and capture attention with engaging experiences. • Workshops & Consulting: Expert guidance on integrating AI into workflows to boost efficiency and innovation. Why Partner with Escapism AI? • Save Time, Scale Faster: Automate repetitive tasks and focus on high-impact initiatives. • Engage Audiences with Immersive Content: Create captivating AI and extended reality experiences that stand out. • Stay Competitive: Leverage the latest AI tools and techniques to lead in e-learning and marketing innovation. Our Vision: We believe that AI amplifies creativity, helping businesses unlock new possibilities and scale faster. By blending cutting-edge technology with tailored content frameworks, Escapism AI empowers brands to creatively thrive in the AI era. If you’re an e-learning company, educational brand, or marketing team looking to automate and scale, Escapism AI is here to help.

As a FLORA Creative Partner, I help creative professionals and teams build AI workflows that allow them to produce higher quality work faster, while empowering their human creativity and problem solving.

Escapism Studio is a production space that's hosted brands such as Netflix, Adidas, Booking.com, Ford, N24, Orange and many more. As Studio Head/Creative Director, I have a hand in managing end-to-end video production workflows, including pre-production, post-production, and audio recording for high-impact media projects. Escapism Studio is a one-stop-shop for productions ranging from: - Extended Reality (XR) experiences - TV commercials - Netflix series - Social media content - Creative photoshoots - YouTube series - Live events - Podcasts - And any creative endeavours that deserve a one-of-a-kind space

ThePower Business School is on a mission to democratise education and make it accessible to everyone, with more than 120,000 students reaching over 60 countries worldwide. Responsibilities: • Evangelized the importance of edtech, advocating for business and leadership education through immersive content strategies. • Led brand expansion initiatives in the African market, increasing local engagement by 55%. • Actively promoted the online business education platform as a brand evangelist, hosting events, workshops and webinars to showcase digital learning benefits.

Cutting Edge Media Music owns and operates media properties in film, television, wellness, video games, advertising, and Broadway. Responsibilities: • Remotely lead a content team of 10 people to enhance, scale and monetize digital content. • Defined and executed KPI-driven content strategies that delivered measurable business results, and implemented performance metrics to track content effectiveness, focusing on key indicators like audience engagement, retention rates, and conversion metrics. • Directed content strategies across platforms including film, TV, wellness, and video games for high-profile properties like Stranger Things, Bridgerton, Lord of the Dance, and Assassin’s Creed. • Led content production teams, contributing to award-winning projects. • Developed media content that won critical acclaim, aligning with client goals to boost audience growth and visibility.

Body Mind Zone was a well-being startup acquired by an LA-based media group in 2021. The Body Mind Zone network collectively helped more than 6 million users achieve better sleep, focus and well-being through digital content, receiving over 2.5 billion lifetime content views. Responsibilities: • Drove strategic partnerships and developed a custom CMS/LMS for product scalability. • Managed mobile app and SaaS development, optimizing the user experience and maximizing revenue streams. • Leveraged learning design methodologies and e-learning best practices to develop highly engaging and effective educational content. • Created and implemented an edtech product development strategy, including LMS software design and e-learning platform growth. • Led mergers and acquisitions efforts, contributing to the acquisition of Body Mind Zone by an LA-based media group.

YPO is a global leadership community comprising over 30,000 chief executives from 142 countries. YPO aims to help its members become better leaders through networking, knowledge-sharing, and deal-making. Responsibilities: • Developed and led community engagement strategies for high-level CEOs across the networks of Technology, Hospitality, Real Estate, and Education. • Led educational content design and engagement for YNG+, a career accelerator program for 18-30 year-old children of YPO members. • Managed LMS systems, creating educational content to drive engagement. • Directed event marketing efforts to enhance member participation and satisfaction.

Yellow Brick Cinema is a wellness music brand that has helped millions of people sleep, relax, focus and de-stress. Yellow Brick Cinema (part of Body Mind Zone) was acquired by an LA-based media group in 2021. Responsibilities: • Conducted product validation, ensuring market fit through comprehensive testing and customer feedback on the road to finding product market fit. • Designed and executed go-to-market and content strategies, resulting in a 450% growth in user base and engagement in the space of 6-months. • Managed email marketing, social media strategies, and product design to enhance user experience and expand digital reach (growing an audience of 6m+ in the process) • Built strategic partnerships to grow the brand and open new distribution channels (unlocking new revenue streams and opportunities)

Developed a deeper understanding of business strategy, data analytics and insight, scaling and growth, SEO and SEM, and branding.