Shaun Mickus, MBA, MCIS

Collaborated with US Orthopaedics and J&J MedTech Canada senior leaders to deliver integrated communications plans that built engagement with ~3K employees during a high degree of change and built dialogue with external stakeholders.

Championed local community impact strategy and programming across several businesses and regions with a global team of 10, bringing together experts in local giving, employee engagement, and corporate social responsibility (CSR) to address critical health inequities and social challenges in communities across the world.

Headed operations and governance of the J&J Foundation including disaster relief and product donations globally. Developed best practices and approaches across the business with a global team of 7.

Devised and guided Citizenship & Sustainability / ESG strategy and goals setting, ensuring implementation across enterprise. Oversaw public reporting and engagement with socially responsible investors (SRIs). Led NJ portfolio of strategic philanthropy and community engagement for social impact. Spearheaded development, launch, and oversight of J&J’s initial UN Sustainable Development Goals commitment, partnering with 50+ colleagues globally, resulting in 725M lives impacted.

Oversaw strategic planning and execution of PR programs for cardiovascular and metabolic brands, including pre-launch / launch for XARELTO, pre-launch efforts for INVOKANA, and issues management for Janssen legacy brands. Served as media spokesperson.

Guided communication planning and execution for Corporate Contributions. Provided strategic counsel on public affairs issues, including human rights and animal testing. Responded to inquiries from SRI firms, partnering extensively with Investor Relations.

Developed communications strategic planning / execution for Corporate Contributions and the J&J Pediatric Institute; amplified external partnerships and global work in HIV / AIDs and in women and children's health; relaunched JNJ.com.

Developed cross-channel marketing initiatives to modify caregiver / patient behavior and increase Rx compliance / persistency for DIOVAN, LAMISIL, and VISUDYNE, delivering 2:1 ROI. Partnered with Procter & Gamble on ENABLEX.

Supervised 6 brand managers in development and execution of patient and health care professional eMarketing strategies for multiple brands; launched $10M innovation fund to pilot, learn, and scale successful efforts.

Co-owned digital media strategy for brands, developing J&J's first digital media planning / buying discipline ($50M across 12 brands). Oversaw corporate equity initiatives, including launch of JOHNSON'S Baby "Your Wondrous Journey" pregnancy DVD.

Drove strategic guidance on the development of interactive marketing programs and implemented strategies for websites and other interactive media. Introduced J&J's first full-scale corporate website.

Delivered employee, external marketing communication, and public relations programs for 3 J&J companies and their brands (PROCRIT, RENOVA, TOPAMAX, ULTRAM). Member of TOPAMAX and ULTRAM brand launch teams.

Engaged in external public relations and internal communication activities to promote major corporate image initiatives and philanthropy programs. Inaugural J&J Public Relations / MCIS Rutgers Graduate Fellow.

Johnson & Johnson / Rutgers Graduate Fellowship Program (Inaugural candidate); Dean's List

Dean's List, NJ Garden State Distinguished Scholar