Shatha A.

• Developed and executed a comprehensive marketing strategy, and managed its execution. • Managed brand participations in events, (event management). • Oversaw the creation and management of a bilingual website, including design and build of the website, copywriting and visual design in both Arabic and English. • Managed social media channels and directed marketing campaigns and advertisement management to boost brand visibility and engagement.

Key responsibilities and achievements included: • Strategic Content Creation: Developed a wide array of marketing materials, including blog articles, email campaigns, landing pages, and social media posts. These were tailored to resonate with our target audience, driving engagement and conversions. • Data-Driven Optimization: Conducted A/B testing on various marketing elements such as email subject lines, ad copy, and landing page designs. This data-driven approach helped us fine-tune our tactics for optimal engagement, conversion, and retention. • Market Research: Performed comprehensive competitive research and analysis to identify market trends and best practices. These insights were instrumental in shaping our marketing plans, messaging, and tactics. • Cross-Functional Collaboration: Worked closely with cross-functional teams from the product and sales departments. This ensured our marketing strategies were in sync with the company's overall business goals and objectives. • Product Development Support: Assisted in the development of new products and apps, providing a marketing perspective that helped shape the product's positioning and messaging.

During my internship at Kabi Holding, I gained hands-on experience in the field of marketing. I contributed to real-world marketing projects and learned from seasoned professionals, which laid a solid foundation for my future career in marketing.

In this part-time role, I was entrusted with the responsibility of strategizing and overseeing the execution of marketing plans. I also managed the company's social media presence, creating engaging content and fostering a vibrant online community.