Shasi Varman R

• Generating revenue by ATL / BTL activations / Space on Hire Marketing & Leasing across mall. • Client servicing and Key Account Managing with direct clients as well as agencies. • Planning on Marketing Collaterals as well as store launch plan. • Planning & executing for monthly activity within the specified budget and driving sales. • Spearheading sales promotion functions through effective participation in trade shows and exhibitions. • Proposing customized solutions to client’s needs, retaining existing clients and pitching new clients. • Improving brand visibility by means of OOH, in shop branding & Visual merchandising. • Worked jointly with Major International Brands with respect to store launch and their brand plan. • Planning and Managing in-house Events and Promotional activity for mall. • Conceptualizing, planning and effectively organizing key events for the property thereby re-establishing the Super-Premium and Premium positioning of the mall. • Preparing and offering commercial proposals for all clients visiting the project and signing of LOI/Lease agreements. • Ensure all promotions and events follow the appropriate client approval protocols. • Overseeing Mall Branding and Campaign Activations across Digital, Print & Radio platforms to increase the footfall. • Overseeing & Planning Digital Marketing Campaign, working alongside with PR Team in terms of Mall promotions and Internal Activations.

• Media Planning & Buying with malls & multiplex. • Planning for the Branding according to the client requirement. • Promotional Space buying with malls & multiplex. • Space buying with corporate& individual companies. • Operations of complete activations (promotional activities(btl – atl), events & Branding) • Coordination with the team at Head office. • Maintaining a remarkable PR will the Mall, Multiplexes as well as IT Park Authorities. • Maintaining good relationship with our existing clients • Client Servicing - Procuring the requirement and planning the branding plan accordingly. • Handling Clients on their Site visits. • Negotiating and renegotiating by phone, email, and in person. • Vendor Management. • Responsible for operations and planning of projects throughout TAMILNADU and KERALA.

• Market Research, Planning and Development of New Projects Presentation for new clients and existing clients on basis of their requirement it may be of market analysis, data collection or brand promotion • Preparing PowerPoint presentations as per client requirement for the improvement of their sale and brand • To understand the requirement of the client and provide them with effective solution • Act as a bridge between the Client and the Operations & Creative teams • Planning & Coordination with the client’s projects • Coordination with Operation Team & keeping regular Check on team performance • Planning to make sure the Activations and data Collections are executed with the Target Customer • Location Planning for the events/activations • Negotiating and renegotiating by phone, email, and in person • Plan operational budget and manage fund flow statement for easy execution of projects • Taking care of legal approvals/licensing from the legal authorities for the activation and to the brand promotions • Maintaining fruitful relationships with customers and vendors • Attending trade fair, product launches and promotional btl activities in the industry and getting feedback and information on market and creative trends • Training personnel and helping team members develop their skills.

Leading Cold Call Team • Preparing daily workloads for team guys &coordinating the daily allocation of work • Motivating the team to achieve high standards • Handling new client enquiries and acting as the face of the business • Dealing with and resolving problems and issues which arise • Working with the sales and marketing team to drive sales forward • Mentoring and training up junior executives • Monitoring & reporting on standards & performance targets • Praise team members and creates a positive working environment

ANNA UNIVERSITY