shashi sinha

st michael's high school

About

I have donned multiple marketing roles in my career span with reputed brands, with prime objective of driving retail / consumer business. My strength lies in holistic integration of all platforms to create a multiplier for the the brand through ROI driven campaigns. Expertise in ATL, BTL, Digital Media, etc. I have a unique expertise of handling brands - both at Agency level and as a Marketeer.

Country

india

City

gurgaon

Industry

hospital & health care

Skill

leadership, marketing management, product marketing, solutions marketing, team building, cross functional team, key account management, retail, sales, market planning, networking, sales operations, crm, business development, market research, prime, corporate communications, negotiation, competitive analysis, team management, team leadership, digital marketing, advertising, lead generation, strategic planning, strategy, sales management, business planning, online advertising, fmcg, marketing, new business development, cross functional team leadership, product management, segmentation, project planning, social media marketing, market analysis, marketing research, business strategy, management, product development, public relations, marketing communications, strategic communications, product launch, pharmaceutical industry, brand management, marketing strategy, mobile devices, market development, analysis, brand architecture

Experience

st michael's high school

associate account director

publicis groupe

1996-4 - 2004-7 · 8 yrs 4 mos

Publicis was no. 1 advertising / Communications Company in European Community, and the 3rd largest in the world. I represented Client Servicing team for a group of brands including: Maggi Noodles:Strategy aimed at growing the noodles category, Market research, test marketing of various promos for kids (Popeye, wonderwings) before national launch. “Maggi Rs 5” Films with the brand ambassador Preity Zinta, shot by Prahalad Kakkar. Packaging for Maggi Vegetable Ata noodles, etc Hero Honda: Tactical & Corporate communication, also worked in-depth on zonal communications strategy, research studies, CRM programme, etc Caltex Engine Oils: Launched international brand of diesel engine oil “DELO” in India. Prestige Quartz – Launch of 100% waterproof range of wristwatches in India. Salora International - Handled launch of 100% Flat TV (DFV model), Home theater system and DVD / VCD players, CII - handled promotions of their trademark exhibitions like Auto Expo, Agrotech. IETF, etc French Embassy - ‘France India 2000’ & ‘French Education Forum’ at Pragati Maidan

dgm marketing

srl diagnostics

2006-1 - 2013-5 · 7 yrs 5 mos

SRL is India's largest and one of the world's fastest growing diagnostics network. Erstwhile known as SRL Ranbaxy, and now a Fortis group company, SRL continues to revolutionize the Indian healthcare sector with its innovative products both in the wellness & illness segments. My main KRA is to drive the consumer / retail segment.

account director

hungama

2004-7 - 2005-6 · 1 yr

Popular as Hungama, it is South Asia’s Largest Digital Entertainment Company and one of the leading players in promotion marketing. I was heading the Delhi office and spearheaded some memorable promotions like Nokia mobile gaming championship that touched 15 million people in 47 cities,other clients included ESPN, Airtel, Coca Cola etc.

senior account executive

sobhagya advertising service

1994-4 - 1996-3 · 2 yrs

Sobhagya was then the no.1 advertising agency in financial / corporate advertising in India. Key Responsibilities: Corporate Image building campaigns for a host of clients followed-up with public issues. Some of the prominent clients I handled included TFCI (Tourism & Finance Corporation of India), Morepen Labs, Oriental Bank of Commerce, Unimode Shoes, etc

general manager marketing

metropolis health services (i) ltd

2014-4 - 2016-10 · 2 yrs 7 mos

In my current role I spearhead the consumer marketing division, and am responsible for driving footfalls across the network (including home service). My role spans Marketing (Branding, ATL, BTL, innovations & tie-ins), PR & Corporate Communications, Digital Marketing, E-commerce, Social Media, SEO, etc. My key strength lies in creating holistic campaigns integrating all media verticals, and an aggressive ROI approach that helps me deliver most cost-effective results.