Shashank Tibrewal

I report into the CEO and work with him on key strategic initiatives for overall business including luxury and owned brands. I 1. Head e-commerce for luxury brands - Launched India's first e-com for authentic international luxury brands in India in partnership with Tata Unistore - Responsible for the complete P&L for the business 2. Lead the CRM (Customer Relationship Management) team for overall business with CRM head reporting to me - Spearheaded the transition of automated analytics solution for CRM activities - Guided the loyalty program launched in Jan 2016, to becoming one of India's largest program in luxury fashion & accessories segment - Reorganization to save costs 3. Lead various cross-functional and strategic initiatives (process improvement, review mechanism institutionalization, automation of business dashboards, customer research) About Genesis Luxury: A subsidiary of Genesis Colors, the holding company for well-known designer brands like Satya Paul and Bwitch, Genesis Luxury is India’s leading international luxury conglomerate with portfolio of more than 16 international brands comprising of market leaders like Michael Kors, Jimmy Choo, Coach, Bottega Veneta, Canali, Giorgio Armani, Emporio Armani etc.

Worked on corporate portfolio strategy and capital allocation for a pharmaceutical player

Formulated the go-to-market strategy for new plant of a leading cement manufacturer - Analyzed market dynamics to identify focus areas across geographies & segments - Identified key levers for channel engagement for the client & formulated a channel value proposition based on the key levers - Conducted market visits & expert interviews to identify key customer requirements & worked with the team to formulate product & pricing strategy for the target market - Worked with the team on logistics network design Analyzed Indian steel industry to identify the key imperatives for India to become a global leader by 2025 - Focus on infrastructure related requirements for the steel industry over next 10 years Managed post merger integration of pharmaceutical players - Formulated the business plan and portfolio maximization model for the combined entity Developed a new approach for target setting for a major public sector bank - Devised a scientific process for setting targets across all branches and employess Worked on cost reduction strategy for a major apparel manufacturer

Jointly responsible for placement of 3 batches at IIM A Member, Systems Team[TS:3]: Successfully pitched and brought 4 1st time recruiters (11 recruiters overall which gave 50+offers) for final recruitments’12 & 2 for summers’12-‘13 Member, Negotiations Team[TS:5]: Responsible for collecting offer & interactions with firms on the day Head, Knowledge Management Cell: Led a team of 3 members - Responsible for managing placement software and critical data including thousands of CVs

Helped a leading auto OEM drive penetration/share in specific product segments in the Indian market - Analyzed the customer requirements & assessed the OEM's capabilities to ascertain the business strategy going forward

Responsibilities --Lead, Branching and Release Management for Point-to-Point Protocol (PPP) component --Member, Core-Development Team IOS; Member, Mentorship Team, NSSTG, Cisco Achievements - Awarded Professional and Leadership Incentive award in recognition of exemplary work on \ customer issues - Among Top 5 (out of 800) in NSSTG India Team in terms of number of customer issues handled

Among top 5 students at IIM-A; Received Industry Scholarships for both years Awarded Sir Ratan Tata Trust Scholarship and Monsanto Scholarship Co-ordinator, Placement Committee [TS:20]- Jointly responsible for placement of 3 batches at IIM-Ahmedabad - Systems Team[TS:3]: Successfully pitched and brought 4 1st time recruiters (11 recruiters overall which gave 50+offers) for final recruitments’12 & 2 for summers’12-‘13 - Negotiations Team[TS:5]: Responsible for collecting offer & interactions with firms on the day - Head, Knowledge Management Cell: Led a team of 3 members -Responsible for managing placement software and critical data including thousands of CVs National Runners-up, Airtel iCreate, a national-level business strategy event with 300 teams across 16 B-schools - Prepared business strategy for Airtel for its Mobile Advertisement platform

Awarded Institute Silver Medal at IIT KGP for being the Top Ranked Student in Electrical Engg. department Winner, Best Algorithm in JIGSAW, a robotics event at Kshitij, Asia’s largest techno-management fest