Shashank Gupta

• Responsible for Go-to-market (GTM) and execution of product launches, owning messaging, announcement blog & PR, enablement, and supporting assets creation across channels, contributing towards MQL generation and product adoption. • Owning the creation of high-impact product-focused content assets, including web pages, guides, templates, blogs, interactive tours, and videos, directly contributing to pipeline and building thought-leadership in the M/CI category. • Leading creation of sales enablement assets, including decks, brochures, platform deliverables, use-case library, etc., supporting MQL to SAO conversion and improvement in overall win rate. • Owning competitive intelligence (CI) program for competitors across both product lines, including the creation of battlecards to boost sales differentiation. Running CI newsletter and sessions to keep the organization updated on the market landscape developments. • Orchestrated Contify's "AI-native 360° intelligence" positioning and messaging by deeply synthesizing customer insights, win/loss, competitive analysis, and product capabilities, resulting in higher brand recall and improved sales engagement.

• Worked on website redesign and refining branding, resulting in measurable improvements in UX and engagement metrics. • Played a key role in increasing organic traffic by liaising with SEO agency, creating content, and performing optimizations. • Enhanced email marketing by establishing practices for high deliverability, creating lead nurture campaigns, and conducting CRO activities resulting in increased subscribers and open rates. • Revamped LinkedIn's organic strategy to boost impressions and followers by optimizing page, improving posting practices, and supporting thought leadership content.

• Developed and executed impactful Go-to-market strategy for a new product launch that propelled 250+ installs in first 2 months. • Ensured strategic messaging and communication for demand generation by identifying and documenting relevant ICP and buyer persona, and utilizing it in campaigns on channels including E-mail, SEO, marketplace listings, social media, and ABM. • Streamlined product lifecycle for improving user experience across onboarding, adoption, renewal, and upgrades by creating custom landing pages, e-mails, knowledge base resources, and marketing automation workflows. • Assisted in utilizing market and competitor research to evaluate new packaging concept for product aimed at ‘HubSpot Agencies.’ Collaborated with Product and Engineering team through design, testing, and release to build and launch the new pricing plan.

• Worked on a performance marketing campaign project for a healthcare client who utilized Google & Facebook Ads with INR 10 Lakhs/mo budget, exceeding conversion goals by 24% through data-driven optimization of budgets, ad copy, and keywords. • Worked collaboratively within the team on various clients’ marketing operations projects; activities included setting up CRM, chat flows, automation workflows, landing pages, e-mail templates, reports, and dashboards on HubSpot. • Independently achieved the target of getting 150+ installations on a newly launched HubSpot CMS theme, through proper audience research, writing compelling copies, planning and executing targeted marketing campaigns.

• Identified and onboarded 30+ indie artists using influencer marketing tools, and personalized social and e-mail outreach. • Assisted product marketing team in improving the onboarding experience of artists by gathering feedback surveys from them.

• Grew LinkedIn page followers by 150% to 1.5K in my tenure by creating and executing a successful social media strategy. • Built and launched new website on WordPress using Divi theme; activities included its design, content, on-page SEO, and setting up of GSC & GA. Increased direct and organic traffic by 250% QoQ through publishing of 10+ blogs, and content marketing.

• Contributed in SEO and search ads campaigns for an E-commerce client with comprehensive keyword research, resulting in a 19% increase in organic search traffic. • Worked in the content team to deliver high-quality SEO optimized blogs for the same client which gathered a collective organic reach of 15K+ views. Also contributed in developing PR articles, social media, and search ads.

• Worked in a team of 7 to ideate and execute various social marketing strategies aimed at user acquisition. Successfully increased app-installs by 30% in 1 month. • Performed market research and user survey collecting 130+ with an objective to improvise product features and UI of the app.

• Represented Internshala at CVS, DU to promote its internships and skill development programs among the students. • Increased the reach of Internshala trainings through WhatsApp, Telegram, and Instagram reaching 2000+ people successfully. • Achieved all the targets of the program and got promoted to ‘Trainings Captain’.