Sharon Murphy

• Orchestrate demand generation initiatives. In 2024, successfully generating 824 leads, 158 SRLs, 150 MQLs, and 516 MRLs, driving significant growth and engagement. • Successfully managed and executed 32 state, regional, and national SLED events in FY24, generating $147.9M in sourced pipeline. Oversaw event logistics, booth design, advertising, social media, speaker abstracts, collateral, and giveaways. • Developed and implemented successful marketing pursuit campaigns, resulting in over $300M in wins. • Orchestrate comprehensive brand awareness campaigns through digital channels, web advertising, social media, and optimization strategies. • Lead the creation and promotion of blogs, videos, white papers, and eBooks to enhance brand awareness and establish thought leadership in the public sector's state and local market. • Manage website content development including landing pages to drive engagement and conversions. • Develop and submit award nominations for clients, securing prestigious accolades such as the Service to the Citizen Award and NASCIO’s Technology Champion Award in 2025. • Develop and create content for SharePoint to increase employee engagement, improve internal communications and increase operational efficiencies. • Provide LinkedIn training to sellers and client executives to increase our engagement rate per post.

• Spearheaded a targeted marketing plan designed to convert current tax clients to wealth management services resulting in $3M growth in assets in 4-month period. • Conceptualized an email marketing campaign to communicate new wealth management services.

• Researched and created CRM program to provide efficiency and maintain consistent contact with all clients and prospects. Assisted in increasing assets under management by an average of $10M per year. • Executed a comprehensive education seminar program resulting in an average of $500K in assets under management per event. • Implemented targeted email campaigns to create sales opportunities with employees and terminated employees of current 401k plan clients. • Developed and implemented an account plan for all clients. Instituted an extensive post-sale customer nurturing campaign to include multiple touch points to facilitate future sales. • Redesigned all marketing materials to ensure brand and message consistency, including website, brochures, flyers, and letterhead.

• Implemented strategic marketing plan including print, radio, website, client events, roundtables, and direct mail while maintaining marketing services budget. • Managed ad agency relationship for the company with an advertising budget of $1.5M per year. • Redesigned In-school Banking Program, which won Maryland Bankers Association’s Education Award in 2004 and 2005. • Managed educational seminar series, including partnering with non-profit organization to host and promote. Each series attracted over 200 attendees. • Streamlined processes and procedures to direct mail efforts, resulting in 10-15 direct mail campaigns per year. These roundtable direct mail efforts brought in over $145K in repetitive fee income in 2004. • Created an on-demand marketing collateral system, the bank’s Sales Tool Kit, with over 75 customizable flyers to meet the needs of the dynamic sales force. • Quadrupled the email database in one year’s time by implementing a multi-tiered marketing campaign targeted at wealth management clients.

• Implemented all marketing communications, including trade shows, collateral, press clippings, quarterly newsletter and corporate website. • Researched and submitted a winning application for the TMC’s CRM Excellence Award 2000 and Communication Solutions Product of the Year 2000.

• Managed all marketing efforts for 18 healthcare reference books including catalog copy, book covers, book ads, press releases, web site copy, and product announcement sheets. • Created promotional profit/loss reports to track the success of promotional campaigns and made recommendations to Marketing Director.

• Supervised a staff of four while performing the duties of Marketing Manager. • Reviewed monthly financial reports for each newsletter and recommended promotional strategies. • Increased conference attendance by 22% by co-marketing with Forbes – managed and marketed three conferences featuring 150+ industry speakers. • Originated, researched, and successfully launched a monthly publication  Workplace Violence Report. • Administered all aspects of targeted marketing campaigns for 14 business-to-business newsletters.

• Coordinated national advertising and direct marketing campaigns for company’s multimedia product lines. • Developed and managed the company’s three-day user conference, included developing all marketing and promotional materials as well as working with 30 speakers and over 300 attendees.