Sharon Kapitula

-Orchestrated strategic projects across Product, Marketing, and People Operations to drive efficiencies and maximize value with key stakeholders such as the NFL, YouTube, and Meta -Championed AI-integration strategy within the Marketing department, identifying and deploying tools to enhance operational agility, allowing for scalable growth and OpEx stewardship -Managed social media team and optimized workflows by implementing automation tooling and cross-functional frameworks, reducing manual overhead and shifting teams focus from reach to community advocacy

Led company-wide cost-cutting programs with senior leadership which drove $500M of annual OpEx reductions over 18 months, helping achieve cash-flow positivity

Chief of Staff to Greg Hart, Chief Operating Officer

Managed multi-layer organization of 30+ employees creating centralized programming to drive product adoption and increased customer productivity across nuanced regional markets Facilitated 4x scaling of Product & Engineering department from a small NY team to a remote organization with offshore staffing by building out processes for onboarding and the rhythm of the business

Head of Regional Product Marketing team Led PMM for Search, Data, & Listings

Product marketing and operations team lead on Etsy's subscription website building platform, Pattern https://www.etsy.com/pattern

-Acted as product and operations project consultant for established global markets -Identified expansion opportunities and conducted research in emerging markets

Led global marketing for launch of Audible’s first-ever educational service, Amazon English, working hand-in-hand with product team to optimize app messaging and web experience for a Japanese audience. Managed remote team in Japan.

Led product planning and marketing for PlayStation platforms and content portfolios - Managed unreleased projects from development by setting product positioning, target audiences, brand benefit ladders, and content portfolio strategies - Drove hardware sales to triple their forecast during PlayStation 4 launch by increasing PS Vita attach rate via targeted product bundling and online campaigns - Pivoted PS Vita towards a digital platform by quadrupling dowloaded software attach rate through programs that generated several million in incremental revenue - Partnered with internal and external product development teams to drive strategic content plans that increased consumer and media satisfaction of platforms to highest of all time

Managed all aspects of PlayStation brands including the key franchise: LittleBigPlanet, top-selling PS Move title: Everybody Dance, and digital hits: The Unfinished Swan and Sound Shapes - Built brand awareness by strategically allocating multi-million dollar budgets to campaigns including TV advertisements, corporate partnerships (Taco Bell, Coca-Cola), and digital social programs with major industry artists (deadmau5) - Secured retail unit sell-in of challenging titles by creating and internally evangelizing marketing plans that expanded consumer reach and product exposure through strategic partnerships and programs - Nurtured The Unfinished Swan from inception by building strong positioning, announce strategy, branding, and messaging that led to over 15 Best of E3 Awards - Managed strategy and campaign for LittleBigPlanet PS Vita, launching with strong continued sales that secured it as a top ten platform title to date

Supported team of senior product managers and marketing directors with various initiatives for 15 Hasbro branded games such as Littlest Pet Shop, Nerf, GI Joe, Family Game Night, and Monopoly, helping the department reach nearly 10 million units in sales -Managed global branding and assets for LittlestPetShop series securing strong retail placement, over four million units in sales, and the department's first mobile app -Coordinated franchise marketing efforts between console, mobile, Facebook, and Pogo.com versions of key brands like Monopoly and Family Game Night gleaning lower consumer acquisition costs -Determined market positioning through conducting research for department's console and online games using NPD, Omniture and various industry reporting tools -Promoted from Marketing Coordinator to Assistant Product Manager in 11 months

Worked in the Hasbro team helping manage department's best selling, 3.6 million unit franchise: Littlest Pet Shop -Conducted and analyzed consumer research studies and focus group tests resulting in top-line insight and recommendations to senior management that influenced game features and peripheral designs -Created marketing plans for advertising on Pogo.com and across Nintendo’s various online, console, and retail venues that became “best practice” for entire EA-Hasbro team - Participated in the TV media planning and story-boarding process for two key brands; Littlest Pet Shop and Nerf