sharon dudelson

Developed and executed strategic initiatives.

Managed enterprise-wide marketing programs, coordinated software product launch and implementation, implemented analytics into product development, used data analysis to solve business problems promoting cultural and organizational change. Implemented new process improving internal documentation, data reporting and data management increasing effectiveness of marketing campaigns. Created dashboard to monitor all corporate projects facilitating inter-departmental communication.

Led cross-functional teams to develop responses for over 20 RFP's, resulting in 4 new accounts bringing in over $9 million in annual premium - exceeded quotas. Developed sales strategy, built CRM database and management reports - used analysis and segmentation to fuel the sales pipeline increasing lead generation, qualifying accounts, relationship building and decreasing length of sales close rate.

* Strategically expand insurance and benefits business into nationwide markets. * Partnered with health insurance companies, creating and implementing new products and marketing programs. * Acted as trusted advisor placing high priority on the needs and preferences of key customers and business partners.