Sharon Tal Yguado 🔜 GDC

Founder and CEO @ Astrid Entertainment

About

Sharon is a senior media executive. She is currently serving as CEO and Founder at Astrid Entertainment, building the next generation of IP in gaming, while pushing experience and gameplay boundaries. Over the last 20 years Sharon has built studio divisions and media platforms at large media companies including Amazon and Fox. Sharon is known for her innovation, forward thinking and risk taking. She is responsible for numerous success stories and has been at the front of franchise/world building in the entertainment industry. During her career, Sharon has been responsible for an impressive slate of Fantasy and Science Fiction projects including THE WALKING DEAD, THE BOYS, THE LORD OF THE RINGS, THE WHEEL OF TIME, INVINCIBLE and others. During her time at Amazon Sharon also oversaw successful shows including THE MARVELOUS MRS. MAISEL, FLEABAG, HOMECOMING, JACK RYAN, GOOD OMENS among other original shows. Sharon also served as the Head of Fox International Studios and Global Programming at Fox Networks Group (FNG), where she oversaw FNG’s original global scripted strategy.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Entertainment

Skill

Experience

Founder and CEO

Astrid Entertainment

2022-10 - Present · 4 yrs

Los Angeles, California, United States

Imagining and crafting fantastical worlds with creative minds and innovative technology to inspire exploration, connection and wonder

Advisor

Hinterland

2021-1 - Present · 5 yrs 9 mos

Hinterland is a leading independent creator of high-quality interactive entertainment and fictional worlds. Their first original IP, THE LONG DARK, has over 8M players worldwide. I advise CEO Raphael van Lierop on franchise strategy for Hinterland’s successful IP.

Director, Board Of Directors

RACCAT (Northern Pictures, Australian Geographic, Runway Games)

2020-9 - Present · 6 yrs 1 mo

Head of Genre Programming

Prime Video & Amazon MGM Studios

2018-3 - 2019-8 · 1 yr 6 mos

Los Angeles Metropolitan Area

Head of Scripted Television

Prime Video & Amazon MGM Studios

2017-2 - 2018-3 · 1 yr 2 mos

Greater Los Angeles Area

Head of Fox International Studios

Fox Networks Group

2015-2 - 2017-2 · 2 yrs 1 mo

Greater Los Angeles Area

Executive Vice President, Development and Production

Fox Networks Group

2012-8 - 2015-8 · 3 yrs 1 mo

Greater Los Angeles Area

Senior Vice President, Scripted Programming

Fox Networks Group

2008-9 - 2012-9 · 4 yrs 1 mo

Responsible for Scripted Drama Development and Co-Productions at Fox International Channels (i.e. The Walking Dead). Head of FIC's Digital Production Studio FoxBytes ("Single Dads", "Security 7").