sharon daly

head of insight

About

I have extensive experience in senior strategy and consumer insight roles with proven ability to deliver intelligence which informs and directs. I have demonstrable technical expertise and strong analytical and interpretive skills. I am able to tailor communication to my audience, making insight effective and usable. Known for working collaboratively, I am involved in, and consult to, many industry organisations, some at a Board level. # Philosophy: The customer is king! The ability to distil and communicate meaningful customer insight is the essence of developing effective strategy and building intimate customer relationships.

Country

new zealand

City

auckland

Industry

broadcast media

Skill

strategy, digital media, digital strategy, broadcast, media planning, digital marketing, new media, sales, television, competitive analysis, advertising, broadcast television, integrated marketing, online advertising, media buying, marketing strategy, start ups, content strategy, media strategy, customer insight, management, sponsorship, mobile marketing, business strategy, market research, broadcasting, radio, marketing research, consumer insight, customer experience, customer satisfaction, research design, general management, audience measurement, audience segmentation, audience analysis, target audience, audience development, consumer behaviour, consumer insight generation, television programming, television research, publishing, pay tv, go to market strategy, business intelligence, business process improvement, business analysis

Experience

head of insight

discovery

contract

nzme.

2014-12 - 2015-9 · 10 mos

contract

spark new zealand

2012-1 - 2012-2 · 2 mos

Scoping and developing the strategy for an OTT television service. Subsequently launched to market as Lightbox.

director of strategy

mediaworks nz

2010-9 - 2012-2 · 1 yr 6 mos

To evolve the business strategy for MediaWorks TV considering and evaluating the environment and business opportunities, market position, strengths and weaknesses, competitor strategies and opportunities.

general manager research and insights

tvnz

2000-9 - 2010-9 · 10 yrs 1 mo

To provide information tools, understanding and intelligence to effectively position and market TVNZ’s channel brands, programmes, platforms and audiences to key stakeholder groups.

research manager

acp

1994-1 - 1999-1 · 5 yrs 1 mo

general manager strategy and insights

sky television

2012-3 - 2014-9 · 2 yrs 7 mos

To challenge existing business models and develop a strategy to position the SKY brand and channels in the marketplace to drive increased revenue. To evolve SKY’s proprietary research to deliver improved customer insight.

group head of insight

mediaworks nz

2015-9 - Present · 11 yrs 1 mo

MediaWorks is New Zealand's largest independent broadcaster, reaching 3.8 million Kiwis though its TV, Radio and Digital platforms. The company owns and operates television channels TV3, FOUR and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, and RadioLIVE; a network of websites includine 3news.co.nz and 3NOW, and a family of mobile and tablet apps. MediaWorks' entertainment and news brands and people are household names, with loyal, highly engaged audiences.