Sharlien Ngan-Liao

I specialize in Meta and TikTok Ads creative strategy not just running ads, but shaping the message, creatives, and direction that actually make people stop scrolling and convert. Most brands think they need better ads. What they really need is better messaging. I work at the intersection of strategy, psychology, and execution. My role is to ensure that every ad creative from the hook to the script, visuals, and editing direction speaks clearly to the right audience and moves them toward action. I’ve worked with established brands, ecommerce businesses, and growing agencies, helping them improve ad performance by fixing what’s often overlooked: the message behind the creative. I don’t believe ads fail because of the algorithm alone. They fail when: – the hook is unclear – the value proposition is weak – the messaging doesn’t connect emotionally – the creative lacks direction That’s where I come in. I help brands: • clarify their positioning • align creatives with buyer psychology • turn ideas into structured ad concepts • and build creatives designed to convert not just look good I collaborate closely with founders, video editors, and marketing teams to ensure creatives are aligned with performance goals. Whether you need scripts, creative frameworks, or full creative direction. I bring structure, strategy, and clarity to the process. If you’re looking for someone who understands ads beyond buttons and budgets, someone who can translate strategy into creatives that perform on Meta and TikTok, that’s where I add the most value. Clarity builds brands. And strong messaging builds results.