Shaonli Nath

Lead a team of PMMs to architect post-launch customer journeys that drive Freshservice revenue, and accelerate our move upmarket into enterprise through multi-solution platform adoption. In 2025, launched Freshservice for Business Teams as a new SKU, unlocking new buyer segments, and piloted PLG for Freshservice to open a scalable acquisition channel.

Lead a team of campaign specialists to execute world-class integrated marketing campaigns for our ITSM and CX products, with a global pipeline mandate. We solve for mental availability and demand of our solutions among prospective buyers with multi-threaded campaigns on LinkedIn, Meta, email, virtual events, webinars and other channels and build pipeline through effective sales marketing handshake.

Lead a pod driving 1:many ABM (account based marketing) for all BUs globally. We build personalised campaigns layered with intent signals to pre-defined cohorts, with a focus on decision makers within accounts. The role has a strong interplay of programmatic adtech, automation and account intelligence, with account progression and pipeline influence goals.

Managed global demand generation of Freshchat, our conversational cx product, building awareness, consideration and trials with a mandate against pipeline goals and a bias for funnel efficiency (spend to pipe ratio) Led the launch campaign of Freshmarketer for Shopify integration, developing a D2C first marketing playbook with levers such as in-marketplace ads, influencer activations and merchant education

Managed cross-functional programs, growth levers, and initiatives for the 230 member+ growth marketing team from the CGO's office. Awarded in the annual marketing awards for rebranding project of Freshsales & Freshmarketer.

Led the central B2B marketing team to enable better monetisation prospects for the group. We steered GTM enablement, brand research and content marketing for all digital publisher brands of the group as well as inbound lead gen for our adtech product - collaborating closely with multiple BUs. Core learning here was understanding the complex adtech ecosystem. Where else could I pick up a hundred acronyms in such a short time - DSP, SSP, DMP, CDP, and the likes. Cookies run the world, after all. (Until they won’t)

Joined GCPL post my MBA. Managed low-cost categories (Coils and FastCard) within GoodKnight portfolio focusing on SEC B and SEC C audience - media mix, consumer insighting and trade engagement. Did a region-based GTM launch of NPD GoodKnight Neem Agarbatti. As part of a team of 3, developed a household insecticide innovation focused on rural India. The product was included in the company’s 2 year innovation funnel. After a year of consumer work across villages and upcountry markets, I realized tech was where I wanted to build my long-term career. That stint, however, remains foundational, and it continues to inform how I put the customer at the centre.

- Led communication efforts for The Beer Cafe, India's largest growing chain of beer outlets, nurturing the brand's in-store, offline, e-commerce and digital presence - Copywriter on Honda Motorcycle & Scooter India, Canon Printers, Airtel Business and CP Plus Security Cameras - Worked on multiple new business pitches Somewhere along the line got the left brain itch. Decided to do an MBA, and compile all my experiences with bschool learning, and transition to marketing. What I cherish the most - forming a lifelong friendship with my boss Vishal Mittal. His words, “an ad needs to be simple and fun” will forever be my yardstick.

Handled creative duties for Honda Motorcycle & Scooter India, DS Group, Airtel Business, The Beer Cafe.

Creative duties for: Zee Media, Delhi International Airport (digital), Dulux (digital), Only Vimal (digital), Tupperware, Le Meridien, The Claridges Group, Veen Waters and among others - a Bollywood-inspired couture label, and a newly launched school. The work on Delhi Airport was special, as I worked on creating an experiential ecosystem - creative, content, outdoor, ORM, CX, all bundled together. The client was eventually awarded Asia's most interactive airport brand on social media, and my work contributed to the user base increasing from 80,000 to 1.5 million. Worked on a number of creative pitches, leading to business gain. What I hold closest to my heart - brainstorming with my boss, creative director Sabu Paul which always involved lounging around on afternoons waiting for ideas to strike, and inspiring conversations on writing and creativity with founder Pat Suthan

First immersion in the advertising industry happened in a design studio. The only prior knowledge of advertising was that I had read "Ogilvy on advertising". (I finally watched Mad Men in 2021) Worked on prominent regional brands. Learned about many kinds of gemstones. Worked on the launch branding of a university. Worked on the first ever Tedx Jaipur. (We got Prateek Kuhad before he became THE Prateek Kuhad). Picked up all 101 chops - from artwork and SEO to Lorem and Ipsum and the rest. Big fat takeaway - observing Rajasthan entrepreneurs up and close. They are made of a different kind of mettle.

Delivered live projects across supply chain and allied functions - logistics, quality etc. Biggest learning - I was a fish out of water on a factory shop floor. Second biggest learning - Kaizen: Continuous improvement

Met incredible grassroots entrepreneurs of Assam working on ingenious solutions to problems around them. Rice threshers, water windmills - meeting micro rural entrepreneurs was inspiring and humbling. My project comprised documenting and benchmarking these innovations along with assessing technical feasibility of scaling them into market-ready products.

Recipient of ISB merit scholarship (50% of tuition fee), awarded to ~1% of incoming students. GMAT - 760 (99th percentile)