Shantha Fernando

CAREER HIGHLIGHTS & ACHIEVEMENTS General Manager Head of Mobile Business (Sri Lanka & The Maldives)Samsung India Electronics (Pvt) Limited - 03/2018 - 10/2020 Leading the Samsung mobile business as the business unit head for Sri Lanka and the Maldives while reporting to the regional headquarters in India and headquarters in South Korea. Country Marketing Manager - Coca-Cola Sri Lanka (Pvt) Limited (2012 to 2018) Heading Marketing in Sri Lanka for The Coca-Cola Company reporting to the India & South West Asia Business Unit. Unilever Sri Lanka Ltd (Dec 2000 – 2012) Senior Brand Manager – House Hold Cleaning Category – 2011 to 2012 Feb. Brand Manager – Fair & Lovely 2009 -2011 July Assistant Brand Manager/Social Missions Manager – Signal 2007 -2009 Assistant Customer Manager – Modern Trade “Laugfs” account – 2005 to 2007 Key Accounts Executive – Modern Trade – 2003 to 2005 Sales Representative – General Trade – 2002 Sales Representative – Industrial Foods (Masterline Bakery Foods) – 2001 Key Skills: Strategic business planning for multiple regions (countries), strategic marketing planning, brand management, cross-functional project management, financials, advertising, Media planning (Traditional, Social/Digital) micro marketing, branding & brand/consumer activation, general sales, key account management (Modern Trade) and B to B marketing.