Shantanu Bhattacharyya

As the Chief Client Officer at LS Digital, I lead our client success strategy focussing on delivering integrated digital marketing solutions that drive measurable business outcomes. I am looking to build and improve cross-functional collaboration across creative, media, tech, data, and customer experience teams to ensure seamless delivery and strategic alignment with our clients’ business goals. Key Responsibilities: Champion a consultative approach to digital marketing, moving beyond tactical execution to deeper, business-led discussions that solve real growth challenges. Oversee the delivery of integrated digital marketing solutions across performance marketing, content, data analytics, SEO, social, UI/UX, and marketing automation. Improve internal workflow efficiency and inter-team coordination, ensuring faster turnaround times, reduced silos, and higher-quality outputs. Foster mutual growth by aligning client success with our internal performance metrics and long-term partnerships. Lead strategic conversations around emerging technologies, driving higher engagement around AI, machine learning, data privacy, and platform evolution. Act as the voice of the customer within the organization, ensuring our solutions adapt to the rapid shifts in the digital landscape. Build C-suite level relationships and act as a strategic advisor on digital transformation, martech adoption, and future-proof marketing strategies.

I lead a 70 member team that is responsible for pre-sales pitch, building the strategy to the media plan for the prospecting brands as well as ensuring digital marketing success for the on-boarded brands. During my tenure I have ensured pitch conversion rate of more than 25% resulting in significant improvements in media spends managed. During the year 2021-22 we became the India's largest non network digital agency and ranked as the 4th largest Google partner in India.

As the head of the strategy and media planning team, I was responsible for developing the strategy and media plan for the prospecting brands.

I led the entrepreneurship development team at Labournet that was responsible for incubating and scaling bottom of pyramid entrepreneurs. We developed entrepreneurship opportunities and modules as a combination of technical skills and business skills that can be replicated and scaled very fast. reporting directly to the CEO.

I led the team that was responsible for setting up the sales and distribution network for the first DTH service of Bangladesh "Aakash" including recruitment and training of sales team, distributor appointment, coverage plan, PJC. Part of the core strategy team reporting to the CEO.

Repairwale's vision was to build India's largest service brand in the home repair and maintenance category. From ground zero we built a customer base of more than 50,000 across Delhi NCR and Bangalore servicing in excess of 2,000 calls every month. As a co-founder I was deeply involved in every aspect of the product design and development, technology , fund raising , marketing and business development. Repairwale was selected as the winner among more than 175 startups in the skilling and skill development space and awarded the prestigious National Innovation for Skills Challenge 2014.

Decibel Media Pvt. Ltd. was the pioneer in the field of internet enabled bespoke in-store radio for shoppers in India. We provided in-store radio service to the most loved retail brands in India including brands like Westside , Easyday ,Landmark, Barista, Big Bazaar, Evok, @home, SRS etc. Before being acquired in 2013, we were present in more than 700 stores across more than 100 cities in India giving brands an opportunity to reach out to more than 20 million shoppers at the point of purchase.

Handled the revenue responsibility of 4 stations of Fever 104 FM in Delhi, Mumbai, Bangalore and Kolkata. Directly handled a team of 4 city sales heads and indirectly handled a sales team of more than 40 sales executives. During my tenure revenue grew by more than 100% in the city to city segment. Coordinated very closely with the programming team to launch sales friendly programming to drive revenues. Was directly responsible for closing the longest running,largest content based revenue deal with a Russian broadcaster in the radio industry.

Starting as the head of sales and marketing for Radiocity 91.1 FM, then with Star India Pvt. Ltd. in Lucknow station, I was instrumental in increasing the revenue by more than 6 folds in 2 years. Launched various programming initiatives including offsite broadcast, RJ hunt, special day programming etc. to provide value to radio advertisers thereby generating exceptional revenue growth. Was promoted and transferred to handle ad sales in Delhi. Successfully handled the sales team transition from Star India Pvt. Ltd. to Music Broadcast Pvt. Ltd. and was made zonal head of ad sales - north.

Handled revenue responsibility in the state of Orissa for Godrej consumer products limited with a team of 2 field officers and 10 field executives. Other responsibilities included increasing dealer penetration, implementation of central marketing initiatives, maintaining channel fitness, inventory planning, new channel building and local promotions. Within an year Orissa topped India on all distribution parameters and was best performing state in east zone.

Joined as a management trainee from campus and was assigned as the product manager -flashlights, based out of Lucknow. Handled marketing responsibilities that included planning and executing trade and consumer sales promotions, advertising agency coordination, new product planning, new product launch, relaunches, demand forecast, logistics management and coordination with sales, manufacturing and R&D. Reported into the National Marketing Manager.