Shannon Tang

- Owned all aspects of the affiliate channel including program, partner, and vendor management - Optimized acquisition costs for high LTV customers - Collaborated with design, branding, compliance, and other functional teams to improve conversion rates through creative and landing page testing - Led GO2bank refer-a-friend program launch with product and dev counterparts

Affiliate channel lead - Guided new business discussions to highlight Backbone Media's affiliate managed services strengths - Expanded affiliate partner relationships by finding tailored program opportunities to collaborate - Aligned campaign strategy with client ROAS and brand-messaging goals - Managed vendor relationships across Avantlink, AWIN, Impact, and more

Driving strong ROAS for Gap Inc. brands in the US and Canada - Manage media buys with content, loyalty, and coupon affiliates - Forecast revenue and spend and recommend incremental budget requests - Develop strategic activation and optimization campaigns across 6 Gap Inc. brands

Lead Gen Affiliate Marketer on the Uber APAC Team - Facilitate team growth through close coaching and team building activities - Oversee strategic marketing initiatives for the Uber Eats and Uber products in ANZ, Taiwan, and Japan - Liaise with Uber country teams to execute localized campaigns for supply and demand-side acquisition

Lead Gen Affiliate Marketer on the Uber APAC Team - Seek new and innovative partnerships within the APAC region - Build and deepen publisher relationships in Taiwan and Hong Kong - Creative innovative incentive structures to encourage higher program participation

Lead Gen Affiliate Marketer on the Uber APAC Team - Support recruitment strategy and execution in the Asia Pacific region - Build partner relationships through onboarding and account management - Monitor and address fraudulent activity - Optimize lead generation CRM workflows to achieve higher join rates

Lead Gen Affiliate Marketer on the Uber Team Helping to grow the many facets of Uber's services in the US and Canada - Specializing in partnership management for Uber's US Driver program. - Strategy and execution of growth plans for Uber US B2B campaigns

Lead Gen Affiliate Marketer on the Uber Team Helping to grow the many facets of Uber's services in the US and Canada - Connecting with brands, bloggers, and influencers on Uber's programs - Specializing in publisher recruitment - Managing publisher relations for the US Driver program

Dished is transforming the way office workers get the most out of their lunch hour. We work with Boston's restaurants to deliver a variety of meals that are too far to walk to but close enough to be neighborhood favorites. We know the pain of spending half your lunch waiting for boring food so let us simplify and excite your lunch. No lines, no fees, no tips, no time wasted. Just delicious food.

- Manage eight client accounts and 10+ apps simultaneously - Generate reports and presentations for weekly client standups - Partner with clients to establish and hit achievable, aggressive KPIs - Work collaboratively in cross-function teams with sales, product, and account management - Communicate with various ad network partners to deliver successful campaigns - Test new network products (e.g. Instagram App Install ads, Twitter Engager targeting)

Assisted Client Performance Managers in: - Conducting publisher, campaign, and creative level optimizations toward client KPIs - Running client campaigns on multiple networks such as Facebook, Twitter, Adwords, and Chartboost - Maintaining incentivized advertising accounts for sustained UA and rank bursts - Organizing creative assets and A/B tests - Testing new network products (e.g. multi-product Facebook ads, OAB Twitter bidding)

- Edited company reports and presentations for Chinese HQ - Collected data and provided organizational and activity input for road shows