shannon 史娴能

* Liaison between the agency and client for advertising communications on behalf of State Farm regional advertising in New York, Connecticut, Ohio, Tennessee, Kentucky, Virginia, Maryland, West Virginia, Washington DC, North Carolina, and Florida markets. * Managed all communications, strategy, creative development, and implementation. * Led development of strategic media plans and presented to various multi-agent groups. * Oversaw and maintained creative integrity as agents and regional areas adjusted existing advertisements. * Built relationships with zone marketing staff, field marketing analysts, agency field executives, and agents.

* Led advertising and public relations strategy and implementation for Commonwealth of Pennsylvania Department of Health, Family Bureau, and Department of Aging. Programs included: Abstinence, Folic Acid, Childhood Lead Poisoning, Healthy Baby/Healthy Kids, Special Kids Network, Hepatitis, Long Term Care, and Elder Abuse. * Managed the development of an agency teen specialist group. * Led creative team in strategy development and execution of teen-targeted Website. * Developed strategy and led execution of public relations efforts for all programs. * Tracked budgets, billing, and profitability for each program. * Worked closely with media planners and buyers in developing statewide TV and radio advertising buys. * Supervised assistant account executive and mentored her growth. * Cultivated relationships with state bureau directors, communications director, and program directors as agents and regional areas adjusted existing advertisements.

* Managed advertising, marketing, and brand strategy for several accounts including M.D. Anderson Cancer Center, Children’s Medical Center of Dallas, California Federal Bank, Compass Bank, Guaranty Bank, Golden Corral Restaurants, and Champion Partners. * Worked with account team to develop and execute brand and retail communication strategies. * Acquired extensive knowledge in television and radio production through high-volume retail client. * Executed Clio award-winning campaign for M.D. Anderson Cancer Center. * Supervised execution of newspaper and magazine advertising on the regional, national, and international levels. * Tracked budgets, billing, and profitability for each client. * Tracked competitive spending, tactics, and brand strategies for numerous accounts. * Helped win new business by assisting account team with presentations.

* Research focus: Anxiety disorders and applied cognitive behavioral therapies. * Assisted graduate students with several anxiety studies. * Managed data collection (ESP software) via Palm Pilot devices and prepared data for statistical analyses. * Responsible for training and managing undergraduate students in data collection. * Managed and conducted follow-up surveys from those who participated in worry study.

Activities and Societies: UIC Research Forum; Society for Neuroscience; Society for Behavioral Neuroendocrinology; UIC Honors College; UIC Honors College Web site Committee; Society of Future Physicians; Society for Neuroscience; Bed-side Volunteer, Children’s Memorial Hospital; Volunteer, Continuing Care Nursery, Parkland Hospital