shannon schorsch

*  Helped Connecticut achieve highest gross sales in the nation with Stop and Shop account *  Managed and organized “Vitaminwater” Sampling Program in Danbury, Connecticut *  Negotiated incremental shelf space for “Vitamin, Smart, and Fuitwater” in over 40 accounts *  Increased brand awareness through new account interactions *  Participated in entire product marketing cycle, including promotions, order generation, and retail distribution

 Awarded Top 500 in sales for the country  Ranked Top Five in sales for Westport, Connecticut location

*  Aided in marketing research for company films *  Prepared public relations packets and shipping materials for “Whale Rider” *  Arranged travel schedules and reservations; compiled information in Excel files *  Increased office efficiency through file installation and organization system

*  Successfully generated and managed over 20 new accounts *  Secured dissatisfied customers to resign and upgrade plans *  Ranked Number Two in Regional Sales for October; exceeded quota in November *  Placed First in National Sales Training Competition demonstrating excellent presentation skills and ability to field questions adeptly

* Active Lifestyle Brands * Developed selling strategy required for system growth of still beverage category * Achieved #1 brand strength with Smartwater in 2009 and #1 volume growth for Fuze in 2010

* Successfully trained and managed a team of 7 interns to deliver sales revenue goals for their territories in Massachusetts * Coordinated monthly sales meetings and presented marketing trends and brand overviews to bottler management and sales force

* Led system bottler organization to accelerate sales, share, and quality for the total Coca-Cola portfolio * Led brand launches and developed packaging and price plan strategies * Provided geographic leadership for Coca-Cola’s beverage brands in order to grow revenue, gross profit, transactions, incidence, and value share. Conducted market analysis and researched package, brand, category, and macro consumer trends

* Evaluated marketing and sponsorship budgets for asset partners encompassing over $5MM annual budget * Represented Coca-Cola as keynote speaker for brand plans during annual sales rally and executive meetings * Developed national celebration campaigns for events including the Red Sox 100-year anniversary and World Series wins, Bruins Stanley Cup, UConn Men and Women NCAA Championships * Supervised fundraising and raised $60k for Fred’s Team at Memorial Sloan-Kettering Hospital * Executed annual regional and national activation for the NYC Jingle Ball Concert including on-site activation, on-air media, OOH, Instagram, Facebook, Twitter, and national broadcast on Fuse Network and YouTube * Spearheaded highly successful national social and digital music talent promotion for the next Apollo Theater Amateur Night Theme Song