Shannon Osman

I am the Retail Director at FOOTASYLUM, leading the performance, strategy, and development of 70+ retail stores across the UK, generating £200m+ in annual sales and employing a workforce of over 1,800 colleagues. Accountable for driving commercial results, operational excellence, and consistent brand standards, while delivering a best-in-class customer experience.I am an experienced fashion retail leader with a strong, people-first approach and a proven track record of building high-performing teams in fast-paced environments. A hands-on, visible leader and clear communicator who empowers teams, develops future leaders, and leads from the front. Commercially focused, with a sharp eye on cost control, efficiency, and sustainable growth, always putting the customer at the heart of the business while staying true to the brand.