Shannon Milne

- Plan, create, and manage digital content across multiple brands and platforms, including TikTok, Instagram, Facebook, and YouTube. - Research trends, identify engaging content ideas, and produce photo and video content that aligns with brand goals. - Manage content calendars, write captions, schedule posts, and maintain consistent brand presence online. - Produce graphic content using Photoshop and Canva, write blogs, and support product promotions through creative campaigns. - Analyse social media and ad performance to guide future strategy and improve engagement. - Run Meta advertising campaigns, including audience research, targeting, and reporting. - Collaborate closely with our graphic designer and website developer to ensure content and campaigns are aligned across all platforms. - Represent the company at trade shows and exhibitions, providing product demonstrations and engaging directly with customers. In my current role, I oversee all digital marketing for Sephra Europe while also managing the online presence of CFW and Sephra USA. This position has given me extensive hands-on experience in content creation, social media management, paid advertising, and brand development across both B2B and B2C markets. Regularly attending exhibitions has strengthened my customer-facing skills and product knowledge, allowing me to confidently represent the company and connect with clients in person. By combining creative content production with strategic planning and close collaboration with our design and development teams, I’ve helped grow brand visibility and engagement across multiple international platforms.

- Deliver consistent high-quality customer service by communicating professionally, reflected on many occasions where positive feedback was left by customers. - Used initiative to solve problems and make decisions. - Always completing tasks to a high standard. - Work well as part of a team. - Have developed a strong understanding and knowledge of the products sold so as to give the best advice to our customers.

- Oversee all marketing activities, including regular marketing emails, devising social media strategies, promoting goods, website edits and more. - All content gathered and put together by myself in line with current trends. - Maintain a monthly social media calendar and schedule content every week. - Significantly increased the company’s social media presence, with new clients choosing to visit the salon based on social media accounts. - Increased the following on TikTok from less than 100 to 25k in less than a year as a result of thorough understanding of social media and identifying trends.