Shannon Kang

- Awarded Best Employee Recognition award in 2025 - Awarded 2025 Q1 Best Practice for LG Singapore - Awarded HQ's Best PR Practice for Brand 2024 and 2024 Q1/Q2/Q3 Best Practice for LG Singapore - Led strategy for LG Singapore's social media channels (Facebook, Instagram, LinkedIn, YouTube) - Launched LG's first experiential zone in Singapore at Harvey Norman Milennia Walk flagship store - Led LG Singapore's first internal CSR programme - PIC for all external collaboration opportunities and sponsorships - PIC for all influencer engagements across all business units - PIC for media relations and engagements across all business units - PIC for CSR efforts, partnerships and programmes - PIC for handling agencies to assist in regional media planning and ad buys

- Wrote weekly lifestyle articles on topics including food, travel, and beauty - Featured on Telum Media Singapore's alerts as a rising journalist

- PIC for Singapore's citizenship programme (CSR) Solve for Tomorrow - PIC for Samsung Singapore's Newsroom and PR-related activities in all product launches - PIC for managing employer branding in all social media platforms - PIC for invoice creation and financial contract reviews for Corporate Marketing - PIC for submission and regulation of administrative legal processes for press releases, social media copies, and video content on company's Enterprise Content Management System (ECMS) - Involved extensively with media relations and executing marketing plans (i.e. NDP 2023, F1 2023, Light to Night 2022) - Involved in company's ESG marketing sensing, strategies and campaigns - Wrote visual copies and captions for SESP's social media posts - Hosted and maintained relations with KOLs and media for press events, launches and collaborations - Created go-to-market plans alongside respective business units for product launches

- Involved extensively with executing marketing plans for Galaxy ZFlip4 5G and Galaxy ZFold4 5G launches - Garnered 1.9 million views on "Things in the office that just makes sense" video on Instagram within 3 months - Edited and maintained content on Samsung Singapore's Newsroom via WordPress - Created new content pillars for Samsung Members Community forum - Analysed trends and secondary market research for current campaigns - Organised external events and collaborations with local universities

- Headed and wrote feature articles for SESP's LinkedIn campaign: Faces of Samsung - Edited incoming press releases and articles for Samsung's Newsroom - Created and produced short-form video content for the company's TikTok page

- Created Facebook ad campaigns - Created Instagram posts and stories for the company's page - Managed the company's official Telegram channel - Conceptualised marketing tactics to grow the company's Telegram channel - Wrote daily blog posts for MyCarForum (MCF) - Wrote 2-3 articles a month for sgCarMart's Car Advice page - Edited and created headers for articles using Affinity Photo and Adobe Photoshop - Tracked SEO keywords for articles

- Wrote daily blog posts for MyCarForum (MCF) - Wrote 2-3 articles a month for sgCarMart's Car Advice page - Edited and created headers for articles using Affinity Photo and Adobe Photoshop - Tracked SEO keywords for articles

- Headed the IT team for the Galileo project for Dr Joseph Woefel and Dr Bruce Anderson Kenton as part of an Intrapersonal Communications module - Programmed a Windows and Mac survey using Galileo programs and CATPAC

Performed laboratory analysis on blood samples of horses using MS instruments and LC systems

Assisted in an epidemiological study of Klebsiella pneumoniae in Common Squirrel Monkeys throughout all three parks under the organisation and wrote an academic research paper on the study.

Graduated magna cum laude in a double major degree (Bachelor of Arts (B.A.) in Communications and Psychology) with a GPA of 3.66. Received Dean's List honour for the following semesters: Fall 2019 Spring 2020 Fall 2020

Co-curricular activities: LSCT Operatives Programme Coordinator LSCT Society Training Coordinator LSCT SOAR Volunteer and Programme Coordinator

A 3 week cultural exchange programme with East China University of Science and Technology (ECUST). Attended lectures by the University's lecturers to learn more about Chinese culture and history and interacted with the local students to learn what it is like to study abroad. Visited a local laboratory involved in water and environmental technology.