Shannon (Bianchi) Scheetz

Creative Circle is a specialized staffing agency that connects innovative advertising, marketing, creative, and digital professionals with companies seeking talent on a freelance or full-time basis. In this role, I help make the right connections, placing advertising and marketing professionals with clients in many industries. Coming from a creative background with agency experience myself, my goal is to help creative professionals and clients find the perfect match for one another. I love making connections of all types, talking about industry trends, and helping others achieve their career goals. Specialties: Freelance and Full Time placements in all realms of creative including Designers across all mediums (print, web, digital, packaging, event, large scale), Copywriters, UX/UI Designers, Production Artists, Front End Developers, SEO/SEM Specialists, Social Media Experts, Integrated Project Managers, Account Managers, Media Talent and more.

As a content marketing strategist, I consult, strategize and manage the execution and integration of custom content strategies that drive growth for mid -large scale organizations. Account Management - Building a rapport with clients and truly understanding their business is a passion. Equally as important is the ability to demonstrate the success of the strategies I put in place through ROI reporting and delivery against client objectives. Content Strategy - As a strategist, I consult, develop and maintain strong, multi-faceted content marketing plans for clients which include research, interpretation and presentation of statistical reporting, and recommending the position / display of Brafton-created content on client websites. I also consult with clients on industry updates in search and the possible impacts to their strategy. Project Management - I work closely with the content creation teams (editorial, graphics, video, and social media) to ensure the timely delivery of assets and all deliverables.

The Campus Agency is a nontraditional media and marketing agency focused on connecting brands to college students. We specialize in partnership marketing, on campus marketing initiatives, spring break marketing, and on campus brand ambassador programs. As an Account Manager, I am responsible for: - Recruiting and training students from colleges across the U.S. to be Collegiate Representatives for The New York Times - Conducting day to day management of Collegiate Representatives to ensure effective engagement, promotion, and execution of marketing and sales strategies on campus - Contributing to creative marketing initiatives and strategies for various other clients - Helping to execute both on and off campus marketing events - Managing and contributing to The Campus Agency social media channels and Campus Insider Blog

Recruitment: - Served as primary admission representative of Curry College for prospective students from Maine, New Hampshire, and Vermont at - Attended and promoted Curry College at national, local, and high school college fairs - Effectively answered student, parent and guidance counselor questions about the institution - Reached out to student inquiries - Scheduled and met with prospective students while traveling in Northern New England, both in formal and informal settings (i.e. High School visits or meeting students after school) - Conducted admission interviews with prospective students - Responsible for planning my own travel itinerary - Conducted information sessions for campus visitors - Helped plan and execute open houses/accepted student days on campus Application Evaluation: - Read and evaluated applications of students for admission - Determined merit award for accepted students - Spoke with high school guidance counselors about their students who have applied - Entered admission decisions and merit award in Banner (admission software)

- Temporary worker via The Forum Group - Worked with recruiters and high level managers to schedule interviews with prospective employees - Served as liaison between BBH and the prospective employee - Worked with newly hired employees and prepared them to be formally hired through the company system

- Conducted admission interviews with prospective students - Led campus tours for visitors while answering questions and effectively promoting Stonehill College - Spoke about my Stonehill College experiences in front of audiences of up to 100 people - Helped with Open Houses and Accepted Students Days - Checked in perspective students for tours

- Composed and scheduled tweets and Facebook posts for the CNM using HootSuite - Managed and wrote posts for the CNM blog - Researched grant opportunities for our non-profit clients and presented the research in client - Designed marketing materials which were dispatched to CNM clients

- Researched potential media opportunities for client coverage - Effectively secured media coverage for clients - Made news clippings of client coverage to demonstrate firm's effectiveness

- Made news clippings of client coverage to demonstrate firm's effectiveness - Helped execute promotional events for clients - Entered information into the online ACT database - Researched clients and competitors online to prepare for client pitches - Organized client binders - Performed various other administrative tasks

Responsible for taking campers from activity to activity, making sure they are safe and have fun throughout the camp day.

Study Abroad Fall 2013