Shanna Lau

• Develop and execute monthly content calendars and social strategies for all campaigns, product launches, and initiatives. • Architect data and measurement strategies to demonstrate a clear ROI from social efforts and optimize performance opportunities for social media channels including Instagram, TikTok, Facebook, Twitter, Threads, Pinterest, and Youtube. • Lead influencer marketing initiatives by identifying and engaging with influencers and forging brand partnerships to develop both evergreen and campaign-specific content from inception to completion. • Generate seamless e-commerce experiences integrated directly within social channels to streamline the purchasing process and boost sale conversions.

• CPG brands including: Ardell Beauty, DUO, China Glaze, Gigi Spa, Satin Smooth, Bye Bye Blemish • Execute end-to-end influencer campaigns from outreach and contract negotiations to content creation, content approval, and reporting • Strategize, organize and execute social media, digital, and PR campaigns for multiple brands across all platforms • Collaborate with cross-functional internal teams to understand brand, product, and sales to support new and existing portfolios, increase brand awareness, and optimize cross-channel marketing and support for both digital and brick and mortar retailers

• Set and analyze key performance indicators to ensure growth for social media campaigns across social platforms. • Research competitive social media beauty trends and inform broader marketing team regarding potential opportunities. • Pitch, direct, and produce social media content for brand initiatives, product launches, infographics, and announcements. • Execute end-to-end influencer campaigns from outreach and contract negotiations, to content creation, content approval, and reporting.

• Manage digital marketing campaign initiatives to ensure deadlines and targets are successfully achieved. • Communicate and cooperate with teams to ensure project strategies are aligned with overall business goals and budget. • Lead project lifecycles including strategic coping/planning, scheduling, asset creation and management, design reviews, delivery. • Implement e-mail marketing and monthly newsletter strategy, which led to a 12% increase in opens and 50% increase in website clicks.

• Organized and maintained both personal and professional calendars • Strategize, write copy, and create content to increase social media presence • Curate influencer media kit and perform outreach to potential brand collaborators

• Developed a strong and perceptible social media presence by implementing a consistent posting regime • Conducted on-going social media market research in order to maximize opportunities and optimize sales and growth • Organized outreach and improved public relations with beauty brands, social media influencers, and decision makers

Bachelor of Science in Business Administration with a concentration in Marketing