Shanna Oskin

Marketing Operations Manager @ Tropic

About

HubSpot Certified in HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Reporting Fluent with: HubSpot, Salesforce, Clearbit, Chili Piper, ZoomInfo, SalesLoft, Gong, Navattic, Jiminny, Pendo, Intercom, Zapier Experienced in: marketing strategy, email nurturing, marketing automation, marketing analytics

Country

United States

City

Los Angeles

Industry

Computer Software

Skill

Marketing Analytics, ABM, Demand Generation, HubSpot Reporting, HubSpot, Marketing Automation, Business-to-Business (B2B), SalesLoft, Pendo Product Cloud, Salesforce.com Administration, HubSpot Marketing Hub, HubSpot Sales Hub, ZoomInfo SalesOS, Product Adoption, Brand Marketing, Event Marketing, Marketing Operations, Software as a Service (SaaS), Enterprise Software, Social Media Strategy

Experience

Marketing Operations Manager

Tropic

2026-2 - Present · 8 mos

Member

RevOps Co-op

2023-9 - Present · 3 yrs 1 mo

Marketing Operations Manager

Cobalt

2024-1 - 2026-2 · 2 yrs 2 mos

Founding Marketer

Confirm

2023-1 - 2023-8 · 8 mos

First dedicated marketing hire at Confirm, an HR tech company pioneering a new performance management methodology. Implemented new marketing tech stack (HubSpot, Clearbit, Chili Piper) to enable lead attribution, so the business could make data-driven decisions about where to invest marketing budget. Oversaw a PR program that resulted in placement in Fast Company, Forbes, and Business Insider; and resulted in multiple prominent HR tech awards (Fast Co. Most Innovative Companies, HR Tech Award, HR Top Products)

Founding Marketer

Map My Customers

2021-1 - 2022-11 · 1 yr 11 mos

Lead the marketing function, reporting to the CEO. Responsible for generating pipeline. Oversee all marketing efforts, including the outbound Sales Development Rep (SDR) team. Manage multiple agency and freelancers. Own marketing budget and forecast. Set packaging and pricing strategy. Work closely with Sales to enable Account Executives and ensure robust SDR->AE handoff. Primary admin for HubSpot CRM, optimizing marketing automation and reporting.

Sr. Product Marketing Manager

Jobvite

2020-2 - 2021-1 · 1 yr

Jobvite provided talent acquisition tools to mid-market and enterprise HR teams. I implemented a product launch framework and subsequently launched our text recruiting tool, as well as educational assets (the EVOLVE TA Framework and Jobvite Academy). As part of Jobvite's 12-week Summer to Evolve series, I orchestrated a weekly, live virtual fireside chat between thought leaders in talent acquisition.

Sr. Product Marketing Manager, Customer Experience

ServiceTitan

2017-10 - 2019-11 · 2 yrs 2 mos

Greater Los Angeles Area

ServiceTitan was a Series C startup delivering an ERP for home services businesses. This was a customer-focused role, responsible for driving product adoption, customer engagement, and retention. Worked closely with Product, Engineering, and CS teams to educate customers on new functionality and to communicate changes and performance incidents that could negatively impact users.

Founding Marketer

Lytho

2010-12 - 2017-9 · 6 yrs 10 mos

Raleigh, North Carolina, United States

Lytho was a seed/Series A startup delivering workflow tools to marketing and design teams. Responsible for marketing strategy and execution to drive leads and pipeline through inbound, PPC, direct, event, and social media marketing. Led category creation for "creative workflow management". Held a series of increasingly senior roles including Content Marketing Manager Product Marketing Manager, and Head of Marketing.