Shanna Schindler

Director of Marketing, Google/Display @ Suited Connector

About

Professional Performance Marketing Manager with over 15 years of media buying, planning and optimization experience. • 10 years of experience buying on Google Ads where I have successfully managed & optimized advertising campaigns to meet & exceed ROI goals. • 7 years as Google Lead where I trained all new hires on Google buying & optimization for various Lead Gen verticals from lending (Quicken Loans) to auto/life insurance. • As the Lead Google Performance Marketing Manager I exceeded quarterly & yearly goal targets in profitability. Specialties: Proficient in Google Ads, Ad Networks, Google Display Network (Responsive Ads,Display Ads, YouTube Video, Native, Discovery Ads, Gmail, & Mobile), DV360 DSP, Lead Generation Direct Response Advertising, SalesForce, Vast 2.0, HTML/Rich Media, DART, Excel, PowerPoint, and Outlook.

Country

City

United States

Industry

Online Media

Skill

Data Analysis, Online Advertising, DoubleClick, Ad Serving, Media Buying, Google Adwords, Advertising, Account Management, Ad Networks, Market Research, Public Relations

Experience

Director of Marketing, Google/Display

Suited Connector

2022-9 - Present · 4 yrs 1 mo

Google Lead (Performance Marketing Manager)

Core Digital Media

2012-4 - 2022-8 · 10 yrs 5 mos

United States

• Analyze online media buys to meet volume, CPA, and campaign ROI goals. • Identify and examine qualified and profitable traffic to LowerMyBills and Quicken Loans • Hands-on role managing direct response campaigns through Google Adwords and Yahoo Gemini • Optimize placement and targeting of online media buys to increase NC, RP, and iCR. • Traffic & Optimize Creatives in Google Ads from YouTube video to Discovery Ads to Gmail and Native

Delivery Manager

Joost (Adconion Media Group)

2011-1 - 2011-10 · 10 mos

3301 Exposition Blvd. 1st Floor Santa Monica, CA 90404

• Promoted to be a Delivery Manager/ Business Analyst for Joost, the video branding division of Adconion Media Group. • Managed and optimized advertiser campaigns to meet and/or exceed client expectations. • Evaluated and priced RFP opportunities by leveraging both prior campaign experience and extensive knowledge of current products and solutions. • Provided campaign analysis, performance, and delivery insights to Sales and Account Management team in an effort to retain and grow clients' business. • Troubleshooted delivery issues including under-pacing and third party ad serving discrepancies.

Senior Campaign Manager

Adconion Media Group

2009-4 - 2011-10 · 2 yrs 7 mos

3301 Exposition Blvd. 1st Floor Santa Monica, CA 90404

• Trafficked client advertising assets into Adconion's proprietary ad serving systems. • Ensured proper setup and tracking of campaigns prior to launch. • Tested the functionality of clients VAST 2.0, HTML, and Flash assets. • Trained new employees on trafficking processes as a member of the Adconion Academy Training Program.

Local Media Services Specialist

Rubin Postaer and Associates

2007-7 - 2009-2 · 1 yr 8 mos

2525 Colorado Ave. Santa Monica, CA 90404

• Balanced a dual role workload by shifting between media services for MGM and media buying for Honda and Acura. • Assessed client’s goals and diligently checked client schedules. • Conducted proactive tracking of rating variances and updated weekly budgets. • Active renegotiation with reps about pending invoice discrepancies, programming restrictions, client guidelines, and ratings. • Leadership role in training new associates on MGM guidelines, schedules, and packets.

Senior Clerk

UCLA Corporate Financial Service-Record Management

2005-11 - 2006-7 · 9 mos

UCLA

• Organized and maintained confidential files in a timely manner. • Performed computer data entry using an imaging system. • Issued paychecks and filed expense reports for UCLA employees.

Public Relations Intern

R&CPMK

2006-3 - 2006-6 · 4 mos

Pacific Design Center 8687 Melrose Avenue, 7th Floor Los Angeles, CA 90069

• Compiled media lists and participated in creative media sessions. • Responsible for organizing press kits and meetings for A-list clients. • Assisted publicists with research projects and client turn downs.