Shanna Daniel

As Head of Global Influencer Marketing at Heaven Media, I led integrated creator marketing programs for some of the world's most recognized brands — including Sony, Disney, Ubisoft, AMD, Tencent, Krafton, Dell/Alienware, ASUS, and MSI across six continents. I owned the full campaign lifecycle: from brand strategy and creative ideation through talent sourcing, contract negotiation, and activation across influencer, experiential, and paid media channels. Every program was built around measurable KPIs, with ongoing performance tracking, insight reporting, and YOY growth as the benchmark for success. Beyond campaign delivery, I scaled Heaven Media's influencer marketing capability from a single-person operation to a nine-strong multinational team — building the infrastructure, processes, and talent needed to handle the volume and complexity of global, multimillion-dollar campaigns. I hired, onboarded, and mentored specialists across regions, fostering a culture grounded in authenticity, accountability, and client ROI. I also worked closely with the New Business team to develop proposals and identify opportunities to grow and retain accounts. Platforms: TikTok · YouTube · Twitch · Instagram

As General Manager and Operations Officer at Method Esports, I reported directly to the Co-CEOs of a multimillion-dollar esports organization, overseeing operations, talent relations, and assisted with high-stakes brand partnerships across the business. I played a leading role in producing and on-site coordination of the Race to World First — the premier World of Warcraft esports event. What started as a grassroots effort grew into the global benchmark for showcasing World of Warcraft esports, accumulating millions of views per event. I served as the daily point of contact for staff, content creators, and esports talent — building relationships that balanced individual goals with organizational strategy, sponsor commitments, and partner expectations.

As co-manager of OpenRaid.org, I led operational strategy and day-to-day "front of house" for one of the top-ranked online gaming community platforms of its time — growing and managing a registered user base of over one million players and six-figure annual brand partnerships. Alongside the website, we developed and maintained an official World of Warcraft in-game addon, deepening community engagement and platform utility directly within the game. I listened to user experiences and helped convert those to processes that supported the platform's growth and operational efficiency at scale, and played an integral role in securing its successful acquisition in 2015.