Shanmugam Lee Jayapalan

Senior Channel & Partnership Manager | Cloud Technology & Distribution Strategy • Spearheaded the launch of a new cloud distributorship in Malaysia, successfully onboarding over 150 new channel partners across key verticals. • Developed and executed sales enablement programs, including SPIFF initiatives, to drive performance and engagement within the channel ecosystem. • Achieved a 30% year-over-year growth in channel sales revenue by implementing scalable partner strategies and fostering strong distributor relationships. • Led brand development and strategic consulting initiatives with distributors and partners, crafting business plans and sales strategies that aligned with market demands. • Provided hands-on account management and exceptional customer service for both new and existing strategic accounts across multiple projects and industries. • Collaborated closely with channel and distribution partners to successfully close deals in sectors such as Government, GLC, FSI, and Enterprise. • Drove joint go-to-market strategies, co-organized marketing events, and awareness campaigns to strengthen brand presence and support partner pipeline growth. • Worked cross-functionally with Marketing, Product, and Pricing teams to align national offers and deliver cohesive messaging across the channel. • Contributed to a 200% YoY increase in cloud communication sales, driven by proactive channel expansion, partner activation, and GTM alignment.

Senior Renewal Representative | Customer Retention & Channel Collaboration | APAC Region (QLD, HK, China) • Conducted proactive health check calls with existing customers to reduce churn and reinforce the value of Veeam solutions, leading to stronger retention and renewal outcomes. • Managed a portfolio of established accounts in Queensland, Australia, while providing strategic support to renewal teams in Hong Kong and China, ensuring regional consistency and service excellence. • Successfully closed all renewal opportunities before contract expiry, partnering closely with local distributors and channel partners to drive seamless execution and customer satisfaction. • Achieved 103% of sales quota, consistently overperforming quarterly and annual targets, and contributing significantly to overall revenue growth. • Improved forecast accuracy through disciplined pipeline management and reporting using Salesforce CRM, enabling better decision-making and territory planning. • Fostered and maintained strong relationships with distributors, partners, and customers, acting as a key liaison to support renewals, account growth, and long-term engagement.

Renewal Representative | Customer Retention | Channel Partner Engagement | Malaysia • Focused on the reduction of customer churn by proactively managing renewal cycles and delivering high-touch customer experiences across an established portfolio in Malaysia. • Resolved complex and long-standing customer issues by coordinating closely with local support teams, ensuring fast resolution and restoring customer trust. • Built and maintained trusted advisor relationships with both customers and channel partners, aligning their success with company objectives to improve retention and satisfaction. • Achieved exceptional performance across four consecutive quarters, surpassing all targets and closing 198% of the annual quota in 2019, including two of the largest renewals in the APJ region. • Became the first renewal representative in the region to overachieve 278% in a single quarter, setting a new performance benchmark within the APJ team. • Honoured as the Most Valuable Player for APJ in 2019 and selected to join the prestigious President’s Circle in 2020, recognizing outstanding contributions and top-tier sales performance. • Utilised Salesforce CRM for renewal pipeline management, forecasting, and performance tracking to ensure consistent and strategic account coverage.

Renewal Specialist | Strategic Account Retention | Channel Collaboration | NSW & Hong Kong Markets • Spearheaded complex renewal and upsell engagements by collaborating cross-functionally with internal teams, distributors, and channel partners to ensure seamless execution and revenue continuity. • Managed a portfolio of established customers in New South Wales, Australia and Hong Kong, driving strategic renewal conversations and identifying upsell opportunities. • Worked closely with local distributors and channel partners in each region to align on customer strategy, forecast accuracy, and pipeline execution. • Overachieved annual quota at 134%, with consistent quarter-over-quarter outperformance across four consecutive quarters, demonstrating strong sales discipline and customer focus. • Built long-term, collaborative relationships with cross-functional stakeholders—including field sales teams, channel managers, and executives—to improve internal processes and enhance the customer experience. • Recognised as Most Valuable Player for Q2 2018 at Veeam Software APJ Renewals, and honored with selection to the President’s Club 2019 for top performance and strategic impact. • Leveraged Salesforce CRM to manage renewal cycles, track performance metrics, and maintain high visibility across all pipeline activities.

Engineering & Maintenance Intern | KLM Royal Dutch Airlines • Completed a hands-on internship with the Engineering and Maintenance Department at KLM, gaining practical experience in aircraft maintenance operations and aviation safety procedures. • Assisted in performing scheduled aircraft maintenance tasks, including transit checks, 36-hour checks, and weekly inspections, under the supervision of certified engineers. • Supported tool and inventory checks, ensuring accurate stock management and readiness of essential maintenance equipment. • Improved communication and coordination across multiple stakeholders, including pilots, cabin crew, ground staff, and airport operations teams, to support seamless maintenance workflows. • Developed strong teamwork and collaboration skills, contributing to a positive and efficient working environment alongside experienced technicians and engineers. • Demonstrated accountability and time management by consistently completing assigned tasks responsibly and within required timeframes. • Gained foundational understanding of aviation standards, aircraft systems, and safety compliance in a high-pressure, real-world environment.