Shankar Sha
Product Marketing Manager @ RateGain
About
I help SaaS and data companies turn complex products into clear positioning, messaging, and GTM strategies that drive pipeline and revenue. Most teams move fast on product but slow on narrative. I close that gap by aligning product, marketing, and sales around a story buyers immediately understand. What I do best: • Positioning + messaging that differentiate • GTM planning that turns features into revenue • Sales enablement, demos, and narratives that move deals • Insight-driven content and campaigns that create demand Previously worked with: Lifesight · Crayon Data · Verloop.io What drives me: Solving the “last mile” of marketing, where product, sales, and the market meet. I love simplifying complex products and building GTM engines that create momentum. If you’re building in SaaS, data, or AI and want tighter positioning or a stronger GTM motion, happy to connect. No fluff, just clarity and execution.
India
Bengaluru
Computer Software
Digital Marketing, Web Content Writing, Enterprise Software, PMM, HubSpot, HubSpot Sales Hub, Positioning (Marketing), Strategic Product Marketing, Brand Storytelling, Growth Strategy, Data-driven Marketing, Market Analytics, Cross-functional Collaborations, Case Studies, Storytelling, Voice of the Customer, Product Strategy, Value Propositions, Product Launch Planning, Sales Enablement
Experience
Product Marketing Manager
RateGain
Noida
Product Marketing Manager
Adara - A RateGain Company
Insider Member
Product Marketing Alliance
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Product Marketing Manager
Lifesight
Bengaluru, Karnataka, India
Product Marketing Manager
Factori
Bengaluru, Karnataka, India
Product Marketing Specialist
Crayon Data
Chennai, Tamil Nadu, India
• Increased product adoption by 45% through targeted customer journey optimization within 6 months • Managed 47+ targeted campaigns across 150+ accounts using HubSpot, achieving 3.5x ROI • Generated 70+ MQLs through B2B events, increasing brand visibility by 30% • Reduced churn by 27% and increased customer lifetime value by 19% • Implemented a voice-of-customer program, resulting in a 40% improvement in product-market fit
Product Marketer
ThroughApps
Chennai, Tamil Nadu
• Executed demand generation strategy, achieving 145% of pipeline targets • Implemented marketing automation workflows, increasing lead qualification by 40% • Developed customer segmentation strategy, improving campaign performance by 35% • Optimized marketing budget, achieving 28% improvement in campaign ROI
Digital Marketing Executive
Digital Scholar
Chennai, Tamil Nadu
Business Development Executive
Shanthi Engineering & Services
Chennai, Tamil Nadu, India
Worked on multiple electrical onsite projects and delivered value as BDM
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Business Administration and Management, General
BSA Crescent Institute of Science and Technology
Electrical and Electronics Engineering
Shankar Sha's Contact Information
Phone
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