shankar sahu

group product manager

About

20 years of rich experience in conceptualizing and executing creative initiatives with results driven approach. Strong experience of sales, brand management and preparing business plans with financial goals.

Country

india

City

bombay

Industry

pharmaceuticals

Skill

pharmaceutical industry, marketing management, market planning, pharmaceutical sales, sales effectiveness, brand management, vaccines, pharmaceutics, product launch, strategy, market access, market analysis, diabetes, cardiology, hospital sales, marketing strategy, business planning, product management, business strategy, infectious diseases, competitive analysis, dermatology, global marketing, kol development, competitive intelligence, key account management, marketing, segmentation, strategic planning, digital marketing, market development, product marketing, sales, negotiation

Experience

group product manager

abbvie

marketing consultant

interlink marketing consultancy pvt. ltd.

2012-12 - 2013-11 · 1 yr

Strategising and planning business plans in healthcare segment

marketing manager

sanofi pasteur

2008-7 - 2012-11 · 4 yrs 5 mos

* Strategic planning and initiatives for Flu and Pneumococcal vaccines in Sanofi Pasteur * Key focus on execution and activity monitoring * Creating a strong KOL network * Creating an advocacy group to develop new voice for Sanofi Pasteur. * Playing a vital role in launching patient awareness program through innovative media campaigns such as PR campaign, Radio & Digital campaign, TV campaign, social media campaign and BTL activation programs * Coordinating with other departments and teams for reaching out to other specialties * Conducted several high impact programs for customers * Accreditation's for winning : * Skoch Award * Edge Award for digital campaign * Sales has grown with a CAGR 46% in last 4 years & maintaining a market leadership ~ 75 % * Key products marketed * Pneumo23, Vaxigrip * Distinction of conducting tie- up with CRY foundation for an immunization campaign.

group product manager

zydus cadila

2001-1 - 2008-1 · 7 yrs 1 mo

* Highlights * Strategically increased the reach of mass therapy products targeting rural markets * Played a stellar role in launching the anti-rabies vaccine and attaining M.S of 24%, against the backdrop of strong players * Increased the coverage of Vaxirab in the rural markets. * Conducted various panchyat meetings/gram sabha meetings, for lay public awareness * Initiated rural marketing project with various doctor contact programs and chemist meets * Propelled Vaxirab and Thrombophob into the top 300 brands in ORG * Worked among various specialties like Consulting physicians, family physicians, dentists, orthopaedicians and gynaecologists.

medical representative

sanofi

1995-2 - 2001-2 · 6 yrs 1 mo

* Highlights * Worked in various HQ's like Bhagalpur, Deogarh, Nizamabad & Hyderabad * Successfully launched many blockbuster brands like Allegra, Amaryl, Cardace, Insuman and Frisium, in my headquarters. * Winner of Amaryl sales contest – All India. * Achieved the sales target regularly.

business manager

dsm sinochem pharmaceuticals

2013-12 - 2015-3 · 1 yr 4 mos

Plan and prepare new business plans for the organisation, that is strategically aligned and financially viable (achieve the desired EBITA) for DSM Sinochem in the region (Asia, Middle east & Africa), in B2B business Strategize the long term plans with short term tactics of the organisation