Shanice Choong

Expedite logistics strategy planning and execution for growth of B+M and D2C channels, overseeing Warehouse & Last Mile Delivery for 8 Asian markets (SG, MY, HK, TW, KR, JP, IN, CN). Core responsibilities: - Logistics Management - Project Management - Distribution Management - Operations Management - Operational Efficiency - Strategic Planning - Negotiations - Change Management - Warehouse Management - Stakeholder Management Key achievements: - Reduced warehouse costs by 9.3% through negotiations and efficient inventory management, assessing damaged return stocks from vendors and reviewing pallet costs through rental process. - Slashed last mile delivery costs by 9.5%, developing customer cost to serve model for discussions with commercial team, driving savings across CN, HK, and SG. - Captured savings through network optimisation in Asia, consolidating SG and MY warehouse; subsequently evaluating KR warehouse into existing network with potential savings. - Eliminated man hours needed for document processing with 100% accuracy. Implemented SAP solution to remove delays for customs clearance in CN, TW, SG, and MY, bypassing manual processes. - Established control towers and shared services for Order Management across markets (except KR and JP), coaching and identifying succession planning across various teams. - Reduced costs for value added services (VAS) borne by warehouses by 15%.

Direct management consulting operations alongside 2 partners, supporting clients through optimum freight management services and solutions based on business needs to maximise bottom-line growth. Core responsibilities: - Operations Management - Supply Chain Management - Consulting - Stakeholder Relationship Management

Spearhead sustainable solutions for agile warehousing capabilities across 8 countries (SG, MY, PH, VN, ID, TW, TH, BR), and direct warehousing operations in ID, TW and TH. Core responsibilities: - Supply Chain Management & Operations - Warehouse Management - Operations Management - Cost & Operational Efficiencies - Training & Mentoring - Stakeholder Relationship Management Key achievements: - Slashed costs by 8% for SG warehouse consumables. - Reduced costs further by 10% from initially established rates for 3PL vendor in TH. - Cut cost per order by 7% through manpower and productivity efficiency initiatives, including flexible workforce system, zone restrictions, and conveyor belt solutions. - Boosted output productivity by 30%, omitting designated stations for packing and checking. - Designed incentive program in TW, PH, SG and MY to increase productivity and fairly remunerate high performers; targeted towards breakeven for warehouses in 7 regions. - Captured savings per shipment on import duties and taxes from CN into ID through FTA COO. - Reduced idle time by 15% of warehouse workers in PH, slashing number of workers assigned per shift.

Managed logistics operations, including supply logistics and warehousing costs across 7 APAC countries (ID, PH, TW, CN, VN, AU, LK), and oversaw global freight management. Core responsibilities: - Logistics Management - Operations Management - Warehousing - Cost & Operational Efficiencies - Training & Mentoring - KPI Management - Stakeholder Relationship Management Key achievements: - Captured cost reductions of 5.2% (2019) and 7.2% (2020) for inbound and outbound freight costs across APAC, including savings of 45% for VN courier routings. - Saved 20% in VN warehousing, optimising inbound and outbound capacities and processes. - Slashed manpower overtime by 10%, offering 3PL visibility of inbound and outbound capacity. - Shortened demand planning lead time by 3 weeks. Converted monthly to weekly full container load (FCL) for SG to TH routing by land. - Reduced manpower required by 15% for review of current trade lanes by sales and marketing team through freight calculator. - Saved >5% costs by revamping RFQ process for freight transport, slashing 7 forwarders to 4 in 3 months. - Pioneered activity base costing (ABC) system, comparing internal cost components vs. external 3PL providers. - Boosted operational efficiency by 20% through centralised control of regional forwarder.

Oversaw 4 logistics analysts in expediting global and ecommerce operations as well as freight and inventory management across APAC, EU and USA. Core responsibilities: - Ecommerce Operations - Logistics Management - Inventory Management - Freight Management - Operations Management - Cost & Operational Efficiencies - KPI Management - Vendor Management - Stakeholder Relationship Management Key achievements: - Achieved savings YoY on warehousing and freight management. - Boosted customer service levels by 60%, slashing product returns process from 7 days to 4 hours. - Slashed cost per kilo by 25% and sped up delivery lead time by 50% through cross-docking B2B and B2C direct distribution model. - Reduced man hours required for reviewing invoices by 80% through development of invoice automation system. - Enhanced storage yields per unit cost of finished goods by 15%. - Achieved delivery lead time of <48 hours within SG for next day and same day delivery. - Abolished inventory returns from Sim Lim Square with new distribution model.

Core modules include: - Marketing - Public Relations - E-Commerce - Digital Marketing