Samu Hanhela

I am a senior sourcing and commercial professional with over 20 years of experience in retail, purchasing, and category management across large-scale retail and e-commerce organizations.My career has progressed from hands-on retail roles to strategic sourcing and category management, giving me a strong end-to-end understanding of how commercial decisions impact sales, margins, and customer experience.Currently, I work as a Sourcing Manager, where I am responsible for supplier management, assortment development, and commercial performance across multiple product categories. I focus on building competitive assortments, optimizing pricing and margins, and strengthening supplier partnerships.I combine practical retail experience with a data-driven mindset, using analytics, market insights, and business understanding to support decision-making and drive results.In addition, I have built a personal brand on social media with 12K+ followers, which gives me a valuable perspective on digital marketing, customer behavior, and content-driven demand.Core expertise:• Sourcing & supplier negotiations• Category management & assortment strategy• Commercial performance & pricing• Retail & e-commerce operations• Data-driven decision-makingI am particularly interested in senior roles within sourcing, category management, or commercial functions where I can contribute to growth, efficiency, and long-term value creation.