Shanelle Ser

• Handled creative content writing and copywriting for all social media platforms and email newsletters and ensured the messaging resonates with the brand • Served as the in-house creative for basic graphic design, photo and video editing as well as acted as the QC in reviewing, providing feedback and approving visuals submitted by external design team • Generated new leads organically from social media engagement and liaised closely with the sales team • Planned, managed and maintained an effective social media calendar for content posting and ensured the organic distribution of content across all channels • Created multiple effective content from a single piece of content and constantly improved content performance • Planned and organized live sessions and events with relevant parties, arranged interviews and ensured the session runs smoothly • Worked collaboratively with different parties handling SEO, ads and design to create effective marketing campaigns and improve marketing results

• Touched base with local and international leads immediately after reaching out to us and listened to their challenges and concerns • Maintained a high level of customer satisfaction by assisting new and existing customers with all their needs • Kept new and existing customers engaged and followed up with them on a daily basis in order to build rapport as well as establish their trust and confidence • Delighted customers during every service interaction and responded quickly across multiple communication channels including emails, messages, phone calls, social media, etc • Conducted strategy calls with highly qualified leads to understand their story and needs in detail and guided them through the whole process • Developed a comprehensive sales training program for new staff to grasp the brand voice and product knowledge • Prepared data/reports on customers after every end of a marketing campaign and analyzed the data to refine the sales process and customer journey

• Handled day-to-day school operations and acted as the main point of contact for all parents, students, new customers as well as internal staff • Responded to all enquiries, complaints and feedback from new and existing customers in a timely manner to ensure optimal satisfaction • Liaised closely with teachers to arrange classes while keeping track of class cancellation and rescheduling • Prepared and issued invoices, receipts as well as any necessary administrative documents • Managed calendar activities by sending out announcements to make sure all relevant parties are informed in advance • Handled the backend maintenance for all school platforms including the student portal • Handled students’ enrollment into the school program and ensured a smooth onboarding experience • Developed hiring procedure and training materials to ensure smooth onboarding for new staff • Processed job applications, screened suitable candidates and conducted interviews

• Served as the first point of contact for all members and guests within the community • Played an active role in the development of internal connections between members • Solved any issues that members encounter to ensure their happiness and satisfaction • Ensured day to day operation runs smoothly • Conducted regular inspection for office maintenance to provide the best customer experience • Built strong relationships with new and existing members by providing professional and friendly support and services • Involved in the sales process by handling sales inquiries, bringing prospects for an office tour and closing deals • Planned and organized events to promote and build the company brand as well as bring the community together

• Planned and sourced for products to be curated into a collection • Handled social media marketing and launch of new collections • Planned and managed fashion shoots with in-house model • Designed and produced social media content • Performed quality check and managed logistics including packaging and shipping of products • Brought exposure to the brand by participating in events as a vendor • Managed e-commerce website and product listings • Built and maintained relationship with MY & SG customer base • Managed finance and budgeting as well as stock and inventory

• Prepared client pitch decks for upcoming events • Sourced for suitable event venues and products based on clients' requirements and budget • Liaised with vendors during the event planning process to ensure everything is in order • Performed event site recce, managed all event set-up, tear down, and follow- up processes