Shane Duff

Consulting Business Owner @ Cognito Blue, Consulting

About

In my role as a Marketing Director in both the BTB & BTC sectors, I build up a wealth of experience in brand value creation. In general, I am known for my ability to be innovative in creating profitable and sustainable solutions. Starting from a foundation of solid market analysis and knowledge of the customer's needs and requirements, I aim to build an innovative, targeted marketing approach that creates value and awareness at the customer level, through the best combination of digital as well as offline media. My track record convinces me that this will lead to a greater level of customer satisfaction and loyalty resulting in a positive effect on the bottom line.

Country

Denmark

City

Herning

Industry

Textiles

Skill

Export, Use of Artificial Intelligence, Strategi, Salgsledelse, Marketing, Digital Strategy, International Marketing, Leadership, Marketing Strategy, Key Account Management, Corporate Communications, Sustainability, Social Media Marketing, Digital Media, Board of Directors, Leadership Development, Cross-functional Team Leadership, B2B, Business Strategy, Marketing Management

Experience

Consulting Business Owner

Cognito Blue, Consulting

2024-10 - Present · 2 yrs

Denmark

Cognito Blue empowers Scandinavian SMEs to succeed abroad—combining 25+ years of export expertise with tailored strategies for market entry, brand awareness, and cross-cultural communication. With targeted export planning and implementation, we help your business make a confident, lasting impact in carefully selected export markets.

Director of Sales & Marketing

Carriwell ApS

2014-6 - 2024-9 · 10 yrs 4 mos

Herning

As Executive director at Carriwell reporting directly to the CEO and the Board, I have responsibility for the Strategic direction of the company. This has included building an internal structure to take back control of Marketing, Sales & distribution from local players in Europe to service & optimise our brand presence on international & national ECommerce platforms. This has also resulted in a new approach to our Logistics, Sales Management as well as upgrading our Digital & SoMe presence.

Member of Advisory Board

Heyday A/S

2016-10 - 2018-10 · 2 yrs 1 mo

Århus området, Danmark

Consulting on possible areas for expansion, as well as advising HeyDay on leadership & management roles.

Head of Marketing, Product Development & Product Management Departments

Vikan A/S

2012-6 - 2014-5 · 2 yrs

Skive, Middle Jutland, Denmark

As head of a key department and member of a small management team we developed and implemented a successful turnaround plan for the Vikan A/S. My major role was developing a clear brand identity for the company and well as revamping the product development/management process, with time to market as a key factor. Finally, a digitization of product certification for international use, which is key for a safety/technical-orientated industry like food production.

Marketing Manager

Vikan A/S

2010-6 - 2012-11 · 2 yrs 6 mos

Product Manager

Vikan A/S

2007-3 - 2010-11 · 3 yrs 9 mos

Product Manager

Tytex A/S

1999 - 2007 · 8 yrs

Ikast, Middle Jutland, Denmark

As Product & Marketing Manager it was one of my major tasks to develop the Tytex brand from being a technical textile producer to be recognized as a Medico supplier of branded and private-label products. As a product manager, I was responsible for the sales development and product management of my strategic business unit.

Education

Bigum&Co

Information & Communication Technology focus on Use of Artificial Intelligence

2025-2 - 2025-4 · 3 mos

Fundamental Understanding of AI Development of Custom AI Models (GPTs) Implementation of AI in Real Projects AI in Multimedia and Creativity Strategic Use of AI in companies Ethical and Legal Responsibility in relation to AI