Shanam Shende
Brand Head - Vasmol @ Hygienic Research Institute (HRIPL)
About
Highly accomplished, results-driven FMCG Marketing Leader with 10+ years of progressive experience in brand building, P&L management, and category growth across competitive markets. Proven expertise in driving double-digit sales volume & value growth, securing market share gains, and executing complex digital and ATL/BTL marketing interventions for multi-crore portfolios. Adept at leading and empowering cross-functional teams, pioneering innovation, and enhancing brand equity scores to deliver sustained, profitable business transformation.
India
Mumbai
Retail
Portfolio Management, Digital Marketing, Media Strategy, Marketing Activation, Launch Strategies, Pricing Strategy, Channel Strategy, Team Leadership, Cross-functional Team Leadership, Brand Building, Strategic Communications, Influencer Marketing, Brand Strategy, Marketing Management, Digital Media, Media Planning, P&L Management, Brand Development, Brand Management, Product Launch
Experience
Brand Head - Vasmol
Hygienic Research Institute (HRIPL)
Mumbai, Maharashtra, India
Key deliverables: Lead P&L, Handle A&P budget, deliver sales volume & value growth, market share gain, marketing interventions for multiple categories, improve brand equity score & consideration index, evaluate media campaign effectiveness, digital activation, new product launch and scale-up against defined parameters, lead cross-functional team
Senior Brand Marketing Manager: Streax Retail - Hair Colour portfolio
Hygienic Research Institute (HRIPL)
Mumbai, Maharashtra, India
Effective implementation of Media plans, drive strategic direction for the brand, communication strategy, consumer promotion, on-ground activation plan by benchmarking competition for each market. Develop digital & social media content & drive promotion, Ecomm specific product launch & promotion, GTM closure with trade marketing, execute PR campaigns. Monitor, analyze, and evaluate market trends, competition mapping and consumer behavior to identify market opportunities & create plans to meet changing markets conditions Leading the brand strategy for innovation & crafting consumer proposition, turning around business & pioneering innovation strategies, designed a robust variant architecture
Associate Manager
Tata Consumer Products
Mumbai, Maharashtra, India
Manage P&L for Tata Sampann (NPD products) - NutriMixes & Poha Design GTM plan for product launch in defined market. Pack design development & craft the key communication for the brand
Category Manager
Future Group India
Mumbai Area, India
Led the 65 Cr category & handled 250+ SKUs along with standard profit margins New Product development, Assortment Planning, Product & Price mix, In-store communication, business profitability, process improvement
Management Trainee
Future Group India
Mumbai Area, India
Honored with the privileged membership of COE club, which gives individual the ability to head a vertical New Product Launches, Analyzing Sales trend, sourcing, demand & forecasting
Project Intern
Anchor by Panasonic
Mumbai Area, India
Lead Generation & Market Research study for business opportunities in Mumbai Conceptualized objection handling, negotiation, and convincing skills with customer
Shanam Shende's Contact Information
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