Shamma Ibrahim Jasem

Reporting to the Director, I lead the strategic planning and execution of the media and corporate communications function, ensuring alignment with ADPIC’s vision and objectives. My responsibilities span across corporate branding, sponsorships, government and event communications, social media, internal engagements as well as the development of dynamic digital and content strategies. I also drive leadership profiling by strategically positioning senior management as thought leaders through curated keynote speaking opportunities, targeted media and visibility at high-level forums locally and internationally. Project Manager for the Abu Dhabi Infrastructure Summit, from concept development to full scale execution; overseeing strategic planning, content creation, stakeholder coordination, branding, media coverage, on ground logistics and protocol management.

Executed the launch of the Silal brand awareness campaign across digital and traditional media; successfully managed PR, media buying, and internal activities including events, campaign status reporting, website & intranet development. Maintained regular communication and monthly reporting with key stakeholders ADQ and ADMO. Collaborated with the line manager to establish and implement SILAL media policies, ensuring precise and controlled press coverage for brand protection. Contributed to various video production stages such as storytelling, content creation, scriptwriting, and integrating Silal’s narrative into social media and online content. I also took the lead in coordinating CSR initiatives with local partners and stakeholders including the annual ADQ carnival.

- Supported the delivery of Communications Strategy through Digital Media. - Worked in collaboration with the Head of Internal Communications and Media on messaging and content to raise the Emirates Steel profile, enhance its reputation and increase stakeholder satisfaction. - Managed social media accounts, including Facebook, Twitter, Instagram and YouTube. - Executed several targeted social media campaigns including the Emirati Women's Day; led cross-functional teams in campaign planning, content creation, and execution. Utilized data analytics to measure campaign performance and adjust strategy for optimal results. Successfully increased brand visibility, resulting in more followers and engagement. - Served as an MC for various events including National Day and The Government Entities Awarding Ceremony.

- Managed and operated the “Communications Alignment across subsidiaries” project. This involved analyzing the existing communication strategies and materials used by each subsidiary, identifying areas of overlap and inconsistency, and creating a new framework for communications that could be adopted by all subsidiaries to ensure consistent messaging and branding. - Planned and lead internal and external events including TAWDHEEF, WFES and WEC. - Performed other duties assigned by the Vice President such as: Managing Social Media accounts, executing digital campaigns and updating website content regularly. - Acted as a focal point with the Abu Dhabi executive office for government communications. - Worked closely with a creative agency to develop a new subsidiary brand from concept to launch, coordinating with designers, copywriters, and related stakeholders to ensure a cohesive identity and message. - Managed the creation and distribution of Senaat's monthly newsletter. This involved coordinating with various departments to gather content, editing and proofreading articles, designing the layout, and sending it out to reach 3,000 stakeholders. - Selected as an Internal Auditor and a representative for Health and Safety.

Collaborated with creative and PR agencies to produce branded materials and visuals to be used in exhibitions, campaigns and internal communication. Provided creative direction and feedback, and ensured timely delivery of high-quality materials.

Contributed in meetings, attended events, prepared presentations, executed communications reaching 3rd parties and applied changes to website content.

Promoted the non-public event of creating the world’s largest fine art print that aimed to set a Guinness record; launched a social media campaign, Invited leading local figures from the art community along with general media and designed the T-shirts of the participants.

- Provided organizational assistance during the 13th Arab Ministers of Higher Education and Scientific Research Conference. - Organized the National Day at Zayed University that was successfully filled with activities and welcomed local singers along with 600 guests to our campus. - Created logos & posters for several campus events including the Bake Sale, National Day, Club Fair Day & Breast Cancer Awareness. - Established a communications campaign reaching 3rd parties for Rabbit Hole's fashion event & eventually became one of their Abu Dhabi representatives. - Contributed in Student Council meetings & offered to design the National Day tickets that were sold out to 600 people. - Guided the new students around the campus & was a leader of the orientation.

Searched for local directors’ contacts, requested them to submit their films and followed up.

Displayed the best photographs I took throughout the photojournalism course in Zayed University at the Ghaf Gallery which Abu Dhabi Music and Arts Foundation had set for the public.

- Worked as a team with PR students from different universities. - Exchanged ideas to solve a case that was addressed to us. - Got the chance of standing up on stage to present our resolution & tactics used.

▪ Courses Include: - Media Storytelling, Public Speaking & Persuasion, Creative Advertising, Public Relations, New Media, Media & Culture Criticism, Business Management, Communication & Media Research, Photojournalism and Marketing. ▪ Activities and Societies: - (Perfect Attendance) - 2014 Spring Semester - (Deans List, 3.6 GPA) - 2013 Spring Semester - Previous member of the Student Council - Gave a speech at the auditorium in front of Zayed University’s former president and our college’s dean: was chosen and voted out of 4 from other public speaking sections.