shamma Taresh

At Agthia, I’ve built a strong foundation across both Marketing and Innovation, managing iconic brands and leading impactful initiatives. Marketing Experience (Grand Mills, Yoplait, Capri Sun, Al Ain Water & Juices): • Led and executed launches, including Yoplait Lactose-Free and Al Ain Water’s new packaging redesign • Oversaw the Artwork Management System, item code creation, and cross-functional approvals • Crafted R&D briefs for new product development and line extensions • Analyzed Nielsen data to track performance, identify gaps, and optimize market strategy • Planned and executed targeted trade promotions, ensuring strong in-market activation • Coordinated with agencies for creative, packaging, and shopper marketing deliverables. Innovation Experience: • Supported the development and positioning of functional gummies. • Conducted Gen Z consumer research, benchmarking trends and behaviors across local and global brands. • Developed questionnaires and surveys to gather internal and external insights on innovation opportunities. • Coordinated PR materials, event planning. • Managed supplier engagement, sample development, and packaging design for multiple innovation concepts • Led communication and alignment for transversal projects across business units focused on future-ready product development