Sham Hussain BSc (Hons)

I am the Founder of YapLens. I built it alone. No co-founders, no agency, no team. Just an idea, a problem worth solving, and a lot of late nights. YapLens is two things: YapLens : AI that helps resellers generate platform-specific listings from a photo in seconds. 450+ sellers now use it across Vinted, eBay and Depop. YapLens Reviews : a video-first review platform that lets businesses collect 15 second customer video clips with AI sentiment analysis. Built for businesses that want real social proof, not just star ratings. I build in public. No fluff, just signal. If you sell secondhand and want to list faster, or run a business and want better reviews, link in bio.

We’re transforming recruitment with AI that removes bias, boosts precision, and simplifies hiring at scale. As CMO at byteSpark.ai, I’m driving the launch of a platform built for smarter, fairer, faster hiring. Our mission? To redefine how companies find and hire talent — with accuracy, speed, and inclusion at the core. Looking to modernise your recruitment strategy with AI? Let’s connect.

A dedicated digital marketing consultancy with over 20 years of experience, guiding businesses across sectors to digital excellence. As an official Google Partner with a Google Squared Online certification, we stand committed to elevating your digital presence. Our work spans blue-chip companies, SMEs, startups, and global organisations, providing a solid foundation for our approach to digital marketing strategy and execution.

As a mentor for MEFA, I empower and uplift Black, Asian, and Ethnic minority talent in the UK media and advertising industry by sharing my experiences and insights, providing guidance, coaching, and practical advice to help them succeed personally and professionally.

Winner of English Wedding Awards 2019 & 2021 Winner of the LUX Global Excellence Awards 2020 Official Google Street View Virtual Tour Photographer Media Innovator Awards Winner 2020 Official Getty Images Contributor Member of SWPP - Association for Professional Wedding and Portrait Photographers Visit my portfolio at : www.shamhussain.com for examples of my work.

Accomplished B2B SaaS Marketing Director with extensive international experience driving growth for technology enterprises. Spearheading comprehensive Sales and Marketing strategy at integra.works, orchestrating market expansion through innovative multi-channel initiatives whilst cultivating enterprise partnerships across EMEA markets. Architected transformative marketing operations and growth strategies, establishing commanding brand presence in the B2B SaaS landscape. Direct strategic sales planning and team enablement, implementing sophisticated lead qualification frameworks that optimised the B2B customer journey and accelerated enterprise sales cycles. Pioneered data-driven acquisition frameworks delivering significant increases in qualified lead generation and conversion metrics. Led the modernisation of marketing technology stack through strategic digital transformation initiatives. Oversee end-to-end marketing operations including paid campaigns, SEO strategy, and marketing automation. Established integra.works as a thought leadership authority through sophisticated content strategy and multimedia campaigns that resonated with key decision-makers. Drive cross-functional alignment between sales, marketing, product, and engineering teams to deliver cohesive go-to-market strategies. Provide executive oversight of platform strategy and user experience initiatives, while conducting comprehensive market analysis to inform pricing strategies and product positioning in the competitive SaaS landscape. Champion integra.works' presence at premier technology forums in Dubai and London, cultivating strategic partnerships for market penetration. Lead R&D efforts in emerging technologies, particularly in AI and automation, while delivering strategic insights and recommendations to leadership for continuous improvement in sales and marketing performance.

Responsible for our highest spending & strategically placed digital accounts within Reach plc - the UK's largest media network. Our national brands include Daily Mirror, Daily Express and OK! Magazine. Accounts include high end brands and large agencies based in and around London. Vast experience in dealing with the Public Sector, Education & Government organisations and the Events industry. Winning, nurturing and growing new and existing revenue streams, through a consultative and solutions focussed approach. Solutions include Programmatic Digital Display, Content Marketing/Digital PR, Taboola Ads, Spotify Podcast Sponsorship, Facebook/Instagram/TikTok, Event Sponsorships, Competitions, Newsletter Sponsorship, Google Ads/PPC, SEO, LinkedIn & Google Shopping, Video and InYourArea & Traditional Print. Reach plc is home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers.

Establishing & leading a new Video/Photography department within Success Local to include the creation & production of client videos, video tours & Google Street View Photography. Creating a new range of innovative products and providing Training & Support to our Sales teams. This role reports directly to the MD and involves collaboration with the senior management team to produce a viable source of revenue for the future.

Working closely with the digital leadership team taking on responsibility for delivering success across a portfolio of high value Premier Account clients. Operating across all digital channels as an expert in consumer and market behaviour. Proactively seeking out new opportunities and delivering success to Premier accounts. Yell are the UK's No1 provider of managed digital marketing services.

Agency Business Development Manager for London offering digital marketing solutions to national blue chip companies and media agencies and their clients in the London and throughout the UK. Whether it's branding or direct response, creating strategically planned campaigns including search, display, video, websites, e-commerce and social media. Yell are the UK's No1 provider of managed digital marketing services.

The role is business-to-business orientated, offering marketing solutions to the SME market place. These range from packaged business leads, maximising revenues, customer growth and satisfaction. Working with high value existing accounts offering Yell's market leading portfolio of online, print, voice and mobile offerings including Google Adwords (Google Authorised Reseller). Online products include Paid inclusion, PPC, Advert Syndication & Websites (High Quality SEO).

Development and implementation of CRM initiatives across the Yell product range. Ensure that CRM infrastructure including knowledge management, systems, operational capability, segmentation deployment are followed for each Advertiser initiative (including prospects) across business strategies of Acquisition, Retention and Growth.

Management of a portfolio of high profile and sensitive Key accounts, providing a world class service building and maintaining relationships.

Group Project Manager - Awarded a Distinction for outstanding work and project presentation.