Shameer CS

• Fully accountable for commercial strategy, Distribution governance and P&L performance, improving margin efficiency and return on investment for promotional activities. • Develop and execute long-term business strategies to drive market expansion, profitability, and sustainable growth across the UAE market • Negotiate with brand principals for secure optimal pricing and promotional investment. • Represent the company in international trade fairs, exhibitions, and industry events and secure new business opportunities. • Own the end-to-end product lifecycle with a strong focus on commercial viability, cost structure, and profitability from concept to launch. • Develop and execute product strategies aligned with revenue growth, margin targets, and business KPIs. • Conduct market, competitor, and price benchmarking analysis to identify commercial opportunities and gaps. • Define product requirements, specifications, pricing models, and margin structures in line with market dynamics. • Work closely with Sales and Marketing teams to ensure commercially effective go-to-market plans and trade execution. • Monitor product performance through sales, margins, ROI, and contribution analysis, using KPIs and consumer insights. • Drive cost optimization, SKU rationalization, and portfolio profitability improvements. • Build and maintain long-term supplier relationships with a focus on commercial terms, rebates, and price protection. • Track global raw material and product cost trends and lead negotiations to secure competitive pricing and improved margins. • Develop and manage supplier contracts, including rebate structures, volume incentives, and cost escalation controls.

• Assist in managing the end-to-end product lifecycle from concept to launch and post-launch analysis. • Support new product development, SKU extensions, and packaging updates. • Maintain product specifications, costing sheets, and master data. • Conduct market research, competitor tracking, and pricing analysis. • Monitor sales performance, market share, and product KPIs. • Prepare reports, presentations, and insights for management review. • Coordinate with Sales, Marketing, Supply Chain, Quality, and Finance teams • Support product launches, promotions, and trade marketing initiatives. • Liaise with suppliers, manufacturers, and packaging vendors for product-related requirements. • Assist in pricing calculations, margin analysis, and cost optimization. • Support demand forecasting, inventory planning, and SKU rationalization. • Track timelines and ensure on-time execution of product initiatives. • Ensure product labelling, artwork, and documentation comply with UAE regulations and getting the labels assessed from the DM portal. • Support quality checks, approvals, and audit-related documentation

• Handling payment for UAE, EMEA regions across Europe and USA. (Domestics, Foreign, Inter-company Suppliers, Employee Expense payments, etc.). • Vendor creation and modification (Supplier, Contributor, Barter, Refunds). • Preparation of Month End closing report (Purchasing, Inventory). • Quarterly inventory audit. • Preparation of monthly pack SLA report • Preparation of customer outstanding report and following up against overdue payments. • Preparation of monthly MIS report. • Calculation of rebates, listing fees, Promotional expenses, other supporting fees etc., • Handling meetings with operations and sales team for planning the working capital estimation, setting up the minimum margin levels, controlling expenses, sales target, post sales cash and check collection. • Conducting weekly and monthly meetings with directors and reporting the MIS, Customer outstanding, Customer overdue, collection status and sales reports.