Shambhavi Shrivastava

• Freelance content strategist with hands-on experience in planning and optimizing digital content. • Developed and executed content strategy for YouTube channel focusing on audience engagement, content themes, and consistency. • Planned and structured content for Instagram pages including defining content pillars, improving brand voice and enhancing audience interaction. • Created content calendars and campaign ideas tailored to different platforms and target audiences. • Strong understanding of content trends, storytelling techniques, and audience behavior. • Continuously learning and experimenting with new content formats, tools, and growth strategies.

• Lead generation, and digital engagement by ensuring marketing content and client communications aligned with campaign schedules and business goals. • Extracted and compiled prospective contact data by sourcing information from platforms like ZoomInfo, LinkedIn, and Agency leads to create detailed marketing database. • Executed and managed structured Email outreach campaigns using Microsoft Outlook to engage targeted leads, sent personalized marketing emails daily across IT, Pharma, and Manufacturing industries, and tracked engagement metrics to support business initiatives. • Managed and executed B2B outreach campaigns targeting supplier diversity programs by collecting contact data, segmenting list. • Ensured secure access to gateway and portal systems for the marketing teams through timely updates and management. • Developed and implemented text messaging templates to support outreach and communication campaigns, helping to connect with the clients clearly and efficiently. • Managed supplier data on multiple procurement and supplier diversity platforms Oracle, SAP Ariba, Coupa, Avetta, Jaggaer, RangeMe, etc. • Utilized JobDiva to document all outreach and campaign-related activities in alignment with internal metrics and reporting standards. • Designed and published digital e-greetings and announcements on the company’s Instagram page, enhancing brand awareness and improving client communication. • Researched, compiled, maintained and monitored targeted Contact Hotlists in JobDiva for key sectors including MSPs, IT companies, Manufacturing and pharmaceutical firms. • Added and categorized companies under relevant geographies, industries, and market segments in CRM systems to improve lead segmentation.

• Confirmed, Scheduled interview with prospective candidates. • Gathered and organized job applications. Screened resumes and application forms. Assisted in onboarding process. • Coordinated and communicated with candidates. • Documents Filling and answering clients queries. • Maintained employee record. • Worked on the hospital's automated attendance system for accurate payroll processing during salary distribution.