Shalimar Moideen

Founder & Chief Executive Officer

About

A visionary entrepreneur and seasoned business leader, Shalimar Moideen is the Founder & CEO of two dynamic companies in the building materials sector: Sanitar Group of Companies and Zircon Concepts. With over 25 years of entrepreneurial and management experience, he has a proven track record of driving growth, profitability and market leadership across the competitive GCC markets (UAE, Oman, India). He has proven expertise in business strategy development, go-to-market (GTM) strategy and full P&L management.Shalimar is recognized for his unique blend of business acumen, IT knowledge nd strategic foresight, all underpinned by his unwavering commitment to ethical leadership and integrity. As a persuasive and proactive leader, he excels at building high-performance, team-spirited environments. His exceptional communication skills have been honed through years of public speaking and extensive interaction at global forums. Beyond his corporate achievements, Shalimar is a passionate advocate for community development and educational excellence. He serves as a Board of Director for Indian Schools in Oman, the apex policymaking body for 22 schools and over 47,000 students. In this non-profit governance role, he contributes to educational policy and strategy. He is also the President of the School Management Committee and Head of the Academic Subcommittee of Indian School Darsait in Oman, underscoring his commitment to shaping the next generation of confident, productive, and socially responsible global citizens.As a certified NLP Practitioner and motivational speaker, Shalimar inspires audiences with his insights on ethical business and personal development.

Country

Oman

City

Muscat

Industry

Building Materials

Skill

Budget Management, Data-Driven Decision Making, Analytical & Financial Acumen, Financial Analysis, Business Analysis, Neuro-Linguistic Programming (NLP) Practitioner, Team Building & Mentorship, Personal Development, Motivational Speaking, Public Speaking,, Board Governance & Educational Leadership: Educational Policy & Strategy,Holistic Education Advocacy, Business Development & Sales, Market Entry & Expansion,Strategic Sales Planning, Business Development Strategy, Go-to-Market Strategy (GTM), P&L Management, Process Implementation, Executive Leadership & Strategy, Business-to-Business (B2B), Divisional Management, General Management, Enterprise Manager, Director level, Technical Engineering, Design Engineering, Financial Analysis, Business Analysis, Analytical Skills, Strategy, Marketing

Experience

Founder & Chief Executive Officer

Zircon Concepts (Zircon International Trading LLC)

2014-4 - Present · 12 yrs 6 mos

Dubai, United Arab Emirates

Zircon Concepts is a one-stop-showroom for elegantly designed building materials and sanitary ware based in Abu Dhabi. Zircon specializes in innovative and modern interior concepts, distributing products from top global brands across the Middle East. He has successfully led the company's market entry and expansion, driven by a vision to be a global benchmark for quality, design and customer delight.

Founder & Chief Executive Officer

Sanitar Oman (Ayoun Al Sunaina LLC)

2010-1 - Present · 16 yrs 9 mos

Muscat

As the founder and CEO of Sanitar Group, a leader in the sanitary ware industry across the GCC and India, he provides strategic leadership, oversees P&L, and drives the company’s growth by emphasizing quality, design and innovation. His leadership has been pivotal in implementing long-range strategic plans, managing budgets, and fostering a culture of excellence and team spirit. Shalimar has steered Sanitar's strategic expansion, transforming it from a regional player into a recognised brand synonymous with quality and design innovation in the GCC's sanitary ware market. His vision, combined with disciplined execution, has positioned the group for sustained growth and delivering value.

Executive Director

Builmate Trading LLC

2008-1 - 2009-12 · 2 yrs

Dubai, United Arab Emirates

Executive Director

Builmate Trading LLC

2006-1 - 2009-12 · 4 yrs

United Arab Emirates

Spearheaded operational and strategic leadership for the Dubai-based trading company, strengthening its market position in the UAE's building materials sector.

Deputy General Manager

Promate Technologies

2004-12 - 2007-12 · 3 yrs 1 mo

Dubai, United Arab Emirates

Led strategic sales and brand-building initiatives across the GCC. Drove market penetration for the PROMATE brand by developing key accounts, executing promotional plans, and enhancing in-store merchandising and visibility.

Business Development Manager

Kobian Gulf

2001-4 - 2004-11 · 3 yrs 8 mos

Jebel Ali, Dubai, UAE

Pioneered market entry and expansion for the Mercury brand in Saudi Arabia and Kuwait. Formulated and executed robust business development strategies that significantly grew market share in the KSA, Kuwait, and CIS regions.