Shalanda Norman, MSHRM

Provide leadership development and organizational consulting to support performance, communication, and team effectiveness. Partner with individuals and leadership teams to strengthen organizational capability and drive sustainable business outcomes.

• Played an instrumental role in developing a 100K+ environmental cleaning startup. Developed full scale business operations, including recruiting staff, payroll, human resource policies and procedures. • Generated over 20+ new accounts in less than 9 months and served as an Account Manager delivering quality assurance and excellent customer service. • Oversaw the performance management and talent acquisition of a 20+ member staff. Developed benefit policies and ongoing employee database updates. • Identified 10+KPI metrics and refocused company efforts on the B2B market.

• Provided thought leadership for advertising and account management for over $500K in ad spend. • Interfaced with, and functioned as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively • Supported business strategy execution, marketing, corporate events, delivery and quality of programs, products and services. • Expert at creating and delivering branding and marketing collateral that assisted in the growth of clients ROI.

• Handpicked to drive recruitment and B2B sales growth for $15M+ per year staffing firm. • Quickly reached 5%+ of market penetration in the one of most competitive staffing markets in the country. • Developed strategic sales benchmarks, plans, marketing and roll out methods to achieve goals. • Developed negotiating strategies and positions by studying integration of new venture with company tactics and operations; examined risks and potentials; estimated partners' needs and goals. • Performed extensive market research that yielded growth in several verticals.

• Revitalized marketing efforts and skyrocketed organizational growth by generating over 1000+ executive contacts in less than 3 months. • Positioned Manpower as the foremost staffing agency and regularly outperformed competition for RFP’s. • Won accolades for world class sales results, quality account management, and fiscal results. • Achieved a remarkable industry high 10% conversion of generated leads by distinguishing competitive differentiation.