Shalabh Atray

Building the sub-continent's fastest growing Consumer Fintech company. Rupeek's purpose is to create a disruptive, tech-enabled, asset backed lending platform. Through this, it aims to democratize access to credit for every consumer. Put together the overall brand and digital strategy for Rupeek, helping grow the business 5X via brand led growth.

Leadership for commercial marketing for all the 25 food and beverage categories for Kraft Heinz in Australia; member of the Australia Executive Leadership Team. Brand & Commercial custodian for all the eight brands of the business: this includes global brands like Kraft, Heinz and Weight Watchers as well as local icons like Golden Circle, Saxa and Gravox. Responsible for crafting the five year growth strategy of the business, incl. digital & direct to consumer, making the business future ready. Put together the digital strategy for the 25 categories and 8 brands for Kraft Heinz, Australia. This included strategic playbooks on search, social media marketing, data and analytics and content & direct to consumer models. Winner of Cannes Lion, D&AD and Effies award for creativity. Kraft Heinz Australia, under my marketing leadership, has been recognized as an industry leader in making a transformation to a consumer first company with some of the coolest brands, disruptive innovation, digital at heart and one of the most talented marketing teams in Australia.

Global responsibility for the largest natural brands of Unilever, spanning all key markets incl APAC, North and Latin America. Credited with crafting and executing the positioning, business model and white space opportunities of these brands from scratch.

Responsible for Hand & Body Care category for all of South East Asia and ANZ, with overall accountability of the leading hand and body care business of Unilever, consisting of both global and regional brands. SEAA is Unilever's largest, fastest growing and most profitable body care region globally. Also the brand custodian, responsible for product development and design, for the largest naturals body care brand globally. I have been a member of the global brand leadership teams of Vaseline and Dove.

As the Regional Marketing Manager, Brand Development, Skin Cleansing for South East Asia and ANZ, I was an integral member of the marketing team responsible for brand innovation and strategic category initiatives for SEA & ANZ. I worked across several brands such as Dove, Lux, Vaseline, Axe shower liquids and Citra (regional brand). I received the award for the best innovation in Unilever Skin in Asia-Africa-Middle East for 2010.

I was the Regional Sales & Customer Manager for Home & Personal Care (HPC) top-end and emerging categories for Western region. This special sales team was set up with the strategic objective of driving sales focus on the premium and emerging categories and brands of HUL, such as Pond's anti-ageing, Axe deos, etc. My region was the fastest growing for two consecutive years across all businesses and channels in HUL. I was also the recipient of the Chairman's Enterprise Award.

As the Senior Brand Manager for Lakme (recognised as an Indian super brand), India's largest cosmetics brand, I was responsible for all brand building strategies for the brand. I played an instrumental role in ensuring that Lakme, at a share decline before I joined, was able to move back to its pre-eminent position in the cosmetics sector by the time I completed my stint. As the overall incharge of Lakme Fashion Week, I was also responsible for hosting 6 Lakme Fashion Weeks and strengthening an event which, after Cricket, has the highest media multiplier in India. I was also the recipient of the Chairman's award for leading Lakme's efforts on wresting back market leadership.

I was the Area Sales & Customer Manager for the very challenging North East and Bengal rural sales area. I was responsible for setting up the rural infrastructure in these two very important regions. I led a team of 25 Territory Sales Officers and 3 Sales Executives. I was also awarded the Chairman's award for being one of the highest growing areas in the country across all businesses and channels.

As the Marketing Communications Manager at Hindustan Unilever Limited (HUL), I was responsible for leading the first ever initiative to improve the corporate branding of HUL. Its purpose was to re-position brand HUL as a top Indian corporate that was no less agile than startups, an employer of choice at campuses and a company that Indians at large can be proud of.

I was chosen for a significant role in the Confederation of Indian (CII) Industry's secretariat as part of a pre-placement offer. I was responsible for crafting the national growth strategy for the FMCG, E-Commerce and Manufacturing sectors. Aiding policy development with the highest levels of Industry and Government, bringing to India the growth strategies by forming partnerships with international institutions and driving consensus on important policy issues amongst industry leaders. Played a key role in strengthening CII's partnership with the world-renowned Davos based World Economic Forum and the Global Information Infrastructure Forum (GIIC), the leading Washington based E-Commerce think-tank. Also represented CII's secretariat on the Indian government's high powered E-Commerce, Y2K and FMCG steering committees.