Shakeb Assri
General Manager - Middle East @ PR electronics
About
With over a decade of experience in global management, I currently serve as General Manager, Middle East at PR electronics, leveraging my expertise in P/L management, compliance, and team leadership. My mission is to foster sustainable growth and create a high-performing commercial organization that aligns with PR electronics' strategic goals. Passionate about territorial planning and resource optimization, I aim to empower teams with training and coaching that drive impactful business outcomes. At PR electronics, I oversee the subsidiary's performance, ensuring compliance with delegation of authority guidelines while driving SMART commercial and operational plans. Collaborating with teams, I focus on maximizing customer coverage through effective sales efforts and back-office development. My role emphasizes motivating and retaining talent to consistently deliver growth and operational excellence.
Saudi Arabia
Dammam
Industrial Automation
PLC, Automation, Instrumentation, Process Automation, SCADA, Energy Management, Control Systems Design, Project Engineering, Process Control, PLC Programming, DCS, Commissioning, Testing, Switchgear, Electrical Engineering, Electricians, Power Generation, Electronics, Power Distribution, Power Systems
Experience

General Manager - Middle East
Dammam, Eastern, Saudi Arabia
Responsible for the performance and compliance of the subsidiary, incl. P/L and legal responsibility, acting in accordance with PR delegation of Authority (DoA). Create and attain SMART commercial and operational budgets/plans driving sustainable growth Strong territorial planning in country to ensure efficient allocation of sales efforts/resources to maximize customer coverage. Develop, motivate and retain a strong commercial organization capable of delivering consistent growth in buying customers and turnover. Responsible for relevant and ongoing training and coaching of all staff and ensure acquired knowledge is retained and drives desired change of behavior. Develop a strong back-office consisting of Internal Sales Engineer and Finance/Admin, who operates following overall direction from Finance and Global Customer Support. Cultivate a good and entrepreneurial working environment that motivates and inspires for performance and job satisfaction. Interpretation and interrogation of monthly reporting from sales engineers and optimize individual performance by training, sparing and coaching to consistently improve performance. Participating in developing and cascading company strategies, marketing communication/plan, budgets and policies locally. Develop close relationships with key customers and temperature sensor manufacturers across country. Be highly present in field; high visibility to customers and sales engineers and build understanding of market dynamics and actively share with CSO and Marketing. Follow market development and constituencies close => secure needed adjustment in prioritization, actions to reach defined goals. Role-modelling our values, develop our pioneering mindset and lead by example.

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Shakeb Assri's Contact Information
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