Shaina Astran

- Lead influencer and brand partnership strategy across TikTok, Instagram, TikTok Shop, podcast, and affiliate channels - Negotiate and manage up to 40 monthly paid creator partnerships, driving consistent ROI and cost efficiencies - TikTok Shop affiliate strategy and creator partnerships to support conversion and revenue growth - Lead end to end execution of influencer gifting and PR mailer campaigns at scale (up to 2,000 sends) - Direct creative production for influencer product campaign photo shoots including concept, talent sourcing, budgeting, and on set execution - Supervise influencer operations team to streamline campaign execution, reporting, and creator communication - Lead gifting and performance strategy for Affiliate platforms ShopMy, LTK & Impact

Influencer and brand partnerships manager for Beis Travel, a Beach House Group company.

Influencer Strategist for Beach House Group brands: MOON Oral Care, BÉIS Travel and florence by mills. -Built out best-in-class influencer marketing program from the ground up in conjunction with marketing and social media teams -Created strategy to onboard influencers within allotted marketing budget ensuring that it meets KPI's and execute on negotiations -Onboarded systems that would enable scaling and tracking of posting of influencer program -Executed on gifting, shipping, and tracking product to influencers and reported on posting activity -Assisted in the development of promotional items and gifting sets to activate influencers -Developed and reported on weekly and monthly progress as well as campaign recaps -Supported the organizations social media calendar including managing an organized calendar with new activation ideas -Built the strategy and began execution of partnerships and event marketing initiatives that activated our influencers and built strong relationships -Head of giveaways with high level brands -Head of brand partnerships

-Serving as voice of brands social media community and engaging with social interactions (commenting, liking, etc) -Own scheduling and posting of all content to social channels and monthly content calendar. -Identify UGC content to repost on social channels. -Frequently post/reposting instagram stories sharing live in-person opportunities, press releases, relevant articles and tagged content. -Built out influencer program -Track all influencers orders -Track all influencers posts, orders, conversions, engagement, likes, comments and impressions -Report month

-Managed over 800 influencers accounts -Responsible for shipping + tracking product to influencers using platforms Shipstation and Stitchlabs -Quickly and efficiently onboarded influencers on a product for post basis -Worked with a budget in place for higher level influencers -Tracked sale success through influencer promo codes using Shopify program -Reported weekly and monthly analytics -Mined and onboarded thousands of influencers using Influencer search tool Grin -Responsible for strategizing on boarding and scheduling 500 influencers to post on annual “DIFF Day” -Responsible for strategizing on boarding and scheduling 500 influencers to post on Black Friday each year. -Negotiated all influencer contracts -Managed micro influencer marketing budget

-Managed over 500 high level influencer accounts -Increased account following from 9,000 followers to 99,000 followers -Corresponded with account followers to utilize positive feedback and client satisfaction -Built and maintained positive relationships with bloggers and influencers to promote brand Managed all social platforms including Instagram, Youtube, Facebook, Periscope and Pinterest. -Sourced new influencers using influencer search tool Revfluence (now known as AspirelQ) -Curated social media posts and campaigns across all platforms to increase growth, engagement and revenue Submitted weekly analytics to CEO. -Managed budget and creative direction for all campaign photoshoots -Wrote copy for all social posts -Negotiated all influencer contracts