Shaimaa H.
Materials Sourcing Specialist @ Mrkoon
About
Experienced in both digital marketing and sustainable materials sourcing, I currently lead procurement efforts at Mrkoon, focusing on clean recycled materials like PET plastic and aluminum. My previous experience includes optimizing digital ad campaigns for high-value clients, with a strong emphasis on data-driven strategies. Passionate about problem-solving and building meaningful partnerships, I thrive on delivering results that create both business and environmental impact.
Portugal
Lisbon
Marketing & Advertising
Logistics Coordination, Market Research, Negotiation, Supplier Relationship Management, Multilingual Communication, Data Management, Logistical Coordination, Digital Marketing, Translation, Annotation, Web Content Writing, Customer Experience, Customer Service Management, Spreadsheets, Google Analytics, Collaborative Problem Solving, Creative Writing, Organization Skills, Business Acquisition, Data Entry
Experience

Materials Sourcing Specialist
Portugal
-Leading the sourcing of clean recycled materials from international suppliers to support sustainable manufacturing goals. -Managing supplier relationships, evaluating material specifications, and ensuring quality standards. -Negotiating competitive pricing and handling logistics for international shipments to Egypt. -Conducting on-site inspections and building partnerships for long-term collaboration.

Marketing Optimization Specialist
Lisbon, Portugal
-Implemented Optimization Solutions for high-value advertising customers, building campaigns that improved CTR by 20% and increased engagement across platforms. -Developed Keyword Packs, Bids, and Budget Suggestions, resulting in a 15% reduction in CPA and improving overall ROI. -Gathered and Analyzed Data at Account and Campaign Levels, achieving 95% data accuracy and enabling data-driven decisions to support clients’ KPIs. -Created Reports to Aid Optimization Strategies, producing weekly and monthly insights that increased client satisfaction ratings by 30%. -Executed Optimization Techniques Across Multiple Channels (Search, Google Search Network, Mobile, and YouTube), aligning with customer goals to drive a 25% boost in account performance. -Identified Account-Level Opportunities for Sales Teams, contributing to a 10% increase in upsell opportunities and driving proactive conversations with agencies and clients.

Video content analyst
Lisbon, Portugal
-Conducted thorough evaluations of video content against YouTube’s community guidelines. -Played a key role in the account monetization process, assessing eligibility and compliance with YouTube’s monetization policies. -Utilized analytical tools to monitor content trends and user engagement, providing insights that may be used to develop content strategies.

Google Ads Specialist (Technical Support)
Lisbon Area, Portugal
-Assisted and Guided Digital Marketing Customers across multiple channels, engaging over 200 clients monthly and improving customer retention by 20%. -Conducted Google Ads and Analytics Account Reviews for billing verification, data accuracy, and training, achieving a 95% compliance rate across support processes. -Enhanced Customer Marketing Campaigns through strategic optimization, consultation, and support, leading to a 25% increase in campaign effectiveness and customer engagement. -Resolved Technical Issues Efficiently with an 85% first-contact resolution rate, restoring services promptly and increasing customer satisfaction by 30%. -Balanced Technical Capabilities with Customer Expectations, ensuring seamless experiences and maintaining a high satisfaction rate of 4.7/5. -Executed Comprehensive Post-Resolution Follow-Ups, reducing repeat support requests by 10% and ensuring lasting customer satisfaction.

Customer Service Representative (Google Ads)
Lisbon Area, Portugal
-Diagnosed and resolved customer issues, ensuring service restoration and satisfaction. -Balanced customer expectations with technology capabilities to enhance user experiences. -Identified and solved technical problems using various diagnostic tools. -Ensured ongoing customer satisfaction through attentive post‑resolution follow‑ups.

Arabic Copywriter/ Translator
Warsaw, Masovian District, Poland
-Conducted Research on Industry-Related Topics to create engaging, original content, increasing reader engagement by 15% on average. -Crafted Diverse Content Types such as blog posts, articles, product descriptions, and social media updates, contributing to a 20% growth in online traffic. -Developed and Executed Content for Advertising Campaigns, leading to a 25% increase in campaign click-through rates and supporting overall marketing objectives. -Translated and Localized Content to broaden audience reach, achieving a 30% improvement in communication effectiveness across multiple regions.

Customer Service Representative
Cairo, Egypt
-Responded to support requests across multiple channels, adhering to documented processes. -Advanced unresolved issues to senior staff as required. -Actively managed personal backlog of support requests. -Managed customer and partner expectations with timely updates on progress

Administrative Assistant
Cairo, Cairo, Egypt
-Organized and scheduled meetings and appointments, maintained contact lists, and provided general support to visitors and clients. -Managed communications by writing letters and emails on behalf of office staff, covering the reception desk as required, and responding to inquiries via email, telephone, or in person. -Maintained both computer and manual filing systems, ensuring organized and accessible records.
Shaimaa H.'s Contact Information
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