Shailendra Singh
Inceptor @ Boss Entertainment LLP
About
Thirty years. Twenty-three startups. Seventy-two films. Sixteen National Awards. As Joint Managing Director of Percept Ltd — India's first and largest entertainment, media and communications conglomerate — I spent 28 years building industries that didn't exist yet. India's first live pop concert. India's first children's horror film. India's first social cause cinema. India's first full-length animation film. India's first Pakistani film ever released. The directorial debuts of Vishal Bhardwaj, Shoojit Sircar, Nandita Das and Nagesh Kukunoor. Three National Awards for Kanchivaram, presented by President Pratibha Patil at Rashtrapati Bhavan. In 2007 I set up a stage on Candolim Beach, Goa, and asked the new young India a question it had never been asked before: how do you want to celebrate? Sunburn grew from that experiment into Asia's largest music festival and the world's third largest dance music event (IMS Business Report, 2014) — India's second-ever exported intellectual property after the IPL. I am the only Indian ever ranked in the inthemix 50 Most Powerful People in EDM. In 2015 I founded Guestlist4Good — India's first entertainment-for-good social enterprise — convincing the world's #1 DJ Hardwell to perform for free, placing 100,000 fans on the guestlist at no charge, and using the proceeds to educate 128,200 children through Magic Bus. The United Nations celebrated Guestlist4Good in New York. My debut book F?@k Knows became the HT-Nielsen #1 bestseller within 45 days of publication. I was India's first-ever TEDx speaker and the first non-musician on the cover of Rolling Stone India. I am a filmmaker, writer and director. Ladoo, my Marathi black and white drama, is on the international festival circuit. Three new books are forthcoming from Westland Publishers in 2026, including my debut work of fiction. Eleven new films were announced at IFFI 2023. If a company or industry didn't exist — I created it. 📍 Mumbai | shailendrasingh.me
India
Mumbai Metropolitan Region
Entertainment
Strategy, Marketing Strategy, Social Enterprise, Leadership, Talent Management
Experience

Inceptor
Mumbai, Maharashtra, India
India's largest youth activation company. / The record-breaking, World's biggest Guestlist Festival™ - featuring Hardwell, W&W, Kill the Buzz, Shaan, Adnan Sami, Mithoon, Nucleya. / पOWEर™ Arena featuring Martin Garrix, Dyro, Justin Mylo. / Films starring Micheal Douglas and Catherine Zeta-Jones, Sergei Polunin (the world's greatest ballet dancer, Yashpal Sharma, Deepak Dobriyal and more. / Fan Football Company™ is a one stop solution for international football team to break in, engage, grow their brand and increase fan base in the largest untapped football market in the world. / Amsterdam Dance Event (ADE) Global Sessions Mumbai & India's Biggest Club Festival™ And so much more.

Inceptor
Mumbai Area, India
"84 million Indian children do not go to school." - 2011 Census Guestlist4Good is India's first and only entertainment-for-good social enterprise. Using his three decades of experience, skill sets, resources and networks, Shailendra Singh is rebalancing commerce, creativity and cause to make a positive social impact. Since inception in 2015, and through three major events, Guestlist4Good : - entertained 228,000 on ground - registered 1.5mn on the guestlist - been witnessed online by 130mn from 91 countries - was the most attended Facebook event in Facebook history - recognised by the United Nations - SUPPORTED THE EDUCATION OF 128,200 CHILDREN ON MAGIC BUS The World's Biggest Guestlist Festival on Dec 2 & 3, 2017 was the biggest entertainment-for-good event to happen on the planet. Day one (62,800 fans) debuted 'Made in India' with Adnan Sami, Mithoon, Nucleya, Hasit Nanda - the first time ever on a global stage to feature a complete Proud-to-be-Indian lineup from start to finish. Day two (84,200 fans) featured Hardwell, W&W, Kill the Buzz, Suyano, SHAAN. The festival supported the education of 100,000 underprivileged children on Magic Bus.

Managing Trustee
United Welfare Trust
India
From live shows for The Mukti Foundation, to the cause based feature film “Phir Milenge” (starring Salman Khan, Shilpa Shetty and Abhishek Bachchan), events such as Walk for Life, and multifold ad campaigns propounding the cause of HIV/AIDS, Shailendra’s contribution to creating awareness for HIV/AIDS has been unparalleled. For his work he was awarded India's only ever MTV Staying Alive Award in 2004. Whether it was the Kargil war, the Gujarat Drought or Latur Earthquake, Shailendra has been front and center, raising awareness and relief funds. He was awarded the National Association for the Blind (NAB) National Award for his untiring efforts to spread awareness about the visually impaired. In order to coordinate his social responsibility efforts, Shailendra founded United Welfare Trust in 2010 - a Social Awareness Foundation working with Corporates, Individuals, Marketing Organizations and Celebrities who wish to harness the power of togetherness to make a positive change in the world around them. United was a massive partner in the first World's Biggest Guestlist in 2015. Feat. Hardwell | W&W | Kill the Buzz | SHAAN | Suyano, the WBG entertained 100,000 fans on ground and 23 million online from 75 countries. It was the most attended event in Facebook history and celebrated by the United Nations. Proceeds of the event educated 18,200 underprivileged children on the Magic Bus programme.

National Award winning Producer/ Writer/ Director
Bollywood
India
Shailendra Singh is one of India's most prolific producers, having produced and/or released over 72 feature films in his career. At one point of time, his studio - Percept Picture Company (PPC) - was releasing one film a month. In 2008, Filmfare ranked him as the '12th Most Powerful Player in Bollywood'. In 2009, PPC was ranked as the '4th Most Powerful Entity in the industry'. His first film as Producer - Pyaar Main Kabhi Kabhi (1999), launched the careers of over 160 debut talents, many of whom are now forces to be reckoned with: Vishal-Shekhar (Music Director), Salim-Sulaiman (Background), Shaan (Musu Musu), Mahalaxmi (Tumne Na Humse), Dino Morea (actor), Sanjay Suri (actor). Other major debuts in his career include Nandita Das (Firaaq, 2008), Shoojit Sarcar (Yahaan 2005), Aishwarya Rai (Ad fillm), Lara Dutta, Bipasha Basu and Dia Mirza (Siyaram's). At a time when Bollywood stars and athletes were managed by their secretaries, Shailendra Singh launched India's first global and local talent management agency - Percept Talent Management. Now, in 2016, Shailendra turns Writer and Director. His directorial debut Sunshine Music Tours and Travels, released on Sept 2, 2016. It garnered huge support from the industry, and is the world's first festival brand film. Since then, Shailendra's short film brand - Long Story Short Films/ Shailendra Singh Films - became the third largest short film platform and included the No Sex Please collection of films with a social message. He has also written and directed numerous feature films under the banner 'unplugged cinema with Shailendra Singh' including : Kache Din - ft the award winning Deepak Dobriyal and Yashpal Sharma Diversion - ft an original soundtrack of Vidjay Beerepoot Sergei - ft 'The World's Greatest Dancer' (The Guardian, UK), Sergei Polunin Earthian - a silent art documentary

Inceptor
Sunburn
India
Sunburn is the 9th largest festival in the world (2014), the largest festival in Asia and the 3rd most-connected Electronic Dance Music festival in the world; making Shailendra Singh, Asia's largest Music Promoter. More than a just music festival. More than just a brand. Incepted by Shailendra Singh in 2007, Sunburn has rocketed from a small experiment on a Goan beach, to become the largest festival season on the planet with Sunburn Festivals (city focused, multiple day festivals/ flagship festival in Goa) ; Sunburn Arena (large headliner stadium shows) ; Sunburn Reload (tier two cities) ; Sunburn Campus (bringing the lifestyle to the youth). In Season 7 alone, Sunburn touched over 18 million lives. A much needed entertainment option for the youth of India; fans eat, sleep and breathe Sunburn. In 2014, Shailendra released The True Story of Sunburn, archiving the growth of India's second largest exported IP to inspire the new, young India.

Jt. Managing Director
Mumbai
Co-Founder. Responsible for the launch of 23 successful startups including Percept Picture Company, PTM Talent Management & Percept Live. Inceptor of Sunburn. The abridged version. . . ADVERTISING Created & sold 2,400+ brand campaigns Planned media solutions for 320 brands, valued at $2.4 bil Consistently ranked in top 5 ad firms TALENT MANAGEMENT Launched India's first global & local talent management company for sports, movies, music & fashion Managed 9 of the 11 Indian national cricket players SPORT MARKETING Launched India's first & largest sports marketing management company Won endorsements valued at $3.2+ billion across cricket, football, boxing & more; including the largest sport sponsorship deal in history - the Sahara sponsorship of the national cricket team FILMS Produced & released 72+ full length feature films Writer & Director of Sunshine Music Tours and Travels (Sept 2, 2016) Ranked in Top 5 studios & 12th Most Powerful Player in Bollywood (2009) Created India's first commercial children's cinema/ animation cinema/ cinema featuring 169 debutants Awarded 16 National Awards & 235 commercial awards Created & executed 600+ live Bollywood events LIVE ENTERTAINMENT Asia's #1 Music Promoter Conceptualised & Executed 2500+ events Incepted Sunburn - ranked 3rd largest in world Ranked in 50 Most Powerful People in EDM (2013) CORPORATE SOCIAL RESPONSIBILITY Launched, associated with or donated to 70+ different charitable organisations Organised & conducted 750+ events to raise funds & create awareness for issues such as HIV/AIDS, cancer, the visually impaired & disaster relief LITERATURE Author of the #1 Nielsen Bestselling book F?@k Knows & The True Story of Sunburn
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