Shaik Fareed
Delivery Head- Digital Channel @ Equitas Small Finance Bank
About
Strategic banking leader with a vision for creating future-ready digital ecosystems. My experience spans driving large-scale transformations in digital, customer experience, and risk channel delivery—always with a strong alignment to business priorities and customer needs. I help institutions rethink their operating models, modernize platforms, and strengthen digital resilience—while ensuring regulatory alignment and operational excellence. My approach combines top-down strategy with bottom-up execution, enabling agile and customer-centric growth at scale. Passionate about digital inclusion, sustainable innovation, and navigating change in the evolving BFSI landscape. Proficient in managing complex programs, driving agile adoption, and bridging the gap between business and technology. My focus remains on delivering measurable outcomes through digital innovation, with strong emphasis on performance, compliance, and customer value. Skilled in API ecosystems, core banking integration, cybersecurity awareness, and omnichannel delivery.
India
Chennai
Banking
CRM Program Management, Chatbots, Oracle Flexcube, Customer Success, Open Banking, CRM Integration, Regulatory Risk, Data Migration, Salesforce CRM Analytics, Vendor Negotiation, Payments, Quantcast, Delivery Operations, Trading Operations, Payment Systems, Regulatory Compliance, Core Banking, Mobile Payments, Team Facilitation, Internet Banking
Experience

Head of Digital
Program Director for enterprise-wide digital transformation covering Mobile Banking, Internet Banking, UPI, Video KYC, CRM, OFSAA, CTS, and AI platforms. Delivered Open Banking API ecosystem, Agentic AI, WhatsApp Banking, Video Banking, improving onboarding speed and digital adoption. Reduced annual costs by ~$1.2M through digital onboarding, Video KYC automation, and AI chatbot reducing 150+ man-days monthly. Led risk and compliance programs, ensuring successful RBI audits through strong governance and internal controls. Managed delivery teams of 200+ across technology, operations, security, and vendor ecosystems. Built digital product roadmaps for customer touchpoints and internal employee systems. Led strategic vendor evaluations, contract negotiations, and enterprise modernization initiatives.

Head of Information Technology operations and Delivery Head at Equitas Small Finance Bank
India
Equitas Micro Finance has received banking license from RBI to become a small finance bank in 2005. Equitas SF Bank kicked off their first banking Operation on Sep ’16 and has successfully operated with 350+ Branches. As Head of IT Ops and Delivery Head I was handling complete channels applications on Liability banking platform.

Solutions Delivery Consultant
Wipro Technologies
Directed liability application delivery for Equitas SFB including CRM, digital banking, and core integrations. Led change control governance and testing for high-impact banking programs. Delivered cross-regional CRM rollout for Citibank and mobile wallet program for Hutchison Whampoa.

Senior Consultant - Solution Delivery Manager /PMO Advisory
Chennai Area, India
Description: Equitas program is a green field implementation of Bank. Equitas Micro Finance has received banking license from RBI to become a small finance bank. Wipro was invited as a SI Partner to execute the program as a PM and to define and drive the architecture stream of activities and to complete vendor management and deliver the product as per the requirements. Project Responsibilities: Product PM/Solution Delivery Manager for implementation across India for liability application such as CRM, Trade, DMS, CCM & CBS. Acted as Testing Manager for this whole program of Liability & Assets products. Engaged clients and stakeholders in Equitas to understand & document business strategy, processes and requirements. Documented & presented recommended synergistic business Proposals and scalable solutions for products ranging from CASA, TD, CRM, Inventory Management, Trade, Digitial Banking, Customer Communication Management, Third Party Products like Insurance, Mutual funds etc. Analyze business process flows, present alternative/tactical solutions and support business teams in implementing changes immediately without changes in the systems. This had a enormous savings to the bank. Involves in the Innovation group activities which primarily focusses on creating new products. Chair person for Change Control Board Meeting with entire Equitas management folks, recommending appropriate action after analysis of changing requirements. Keyrole player on priotirzing the Requirements among the Business users and systems Conducting multiple interviews/discussions to clarify requirements in order to identify and record the changes in the requirements Skilled at reviewing test cases making sure they are in accordance with requirements, and assist the overall testing process by activities such as Change and Defect Management and conducting User Acceptance Testing Provide Training to Internal clients on the new functionalities/banking concepts.

Senior Business Analyst
Wipro Techonologies
Chennai Area, India
Description: eCRM - Eclipse Customer Relationship Management System is a web-enabled system .This system provides the front line user communities (financial advisers, Citi Phone officers) in managing their interactions / sales process with the customer. At the same time, leverage the supervisors (Branch Manager, POS Manager) to better manage their front line user community teams. eCRC – Eclipse Customer Resource Center is a web-enabled system that will provide Users a single view of customer data. These customer data such as customer communications, summary of touch point interactions, customer lifestyle and contact preferences that resides in another system, hyperlinks to source will be provided. This is for ease of retrieval which includes but is not limited to contact information, customer number, transaction history, service history, customer feedback and preferences. Project Responsibilities: Product Business Analyst for implementation across SEA and US geographies & Hutchison Whampoa (Mobile wallet project) for Hongkong. Lead crystalizing country specific customization of CRM system to evolve a common product encompassing key features available across region. Championed documentation of Key Functional Requirements specific to all regions into conclusive Product Functional Document. Engaged clients and stakeholders in Citi Bank to understand & document business strategy, processes and requirements Documented & presented recommended synergistic business processes and scalable solutions for Mobile wallet project for Hongkong. Converted Functional Requirements pertaining to Product releases of CRM/CRC V 1.0, V 1.5 & V2.0 in Blueprint –V5 and Raptor. Analyze business process flows, present alternative solutions and support business teams in implementing changes Provide Training to Internal clients on the new functionalities. Review and sign off SIT test scripts.

Senior Product Manager
Chennai Area, India
Description: Max-Trad is a web application designed and maintained for Royal Bank of Scotland (ABN AMRO Bank N.V.) BankTrade Software in Global Trade Platform is designed and maintained for Royal Bank of Scotland (ABN AMRO Bank N.V.). These Projects consists of requirement analysis, implementation and test settings for software modules before packaging final release to production units of the Bank. The implementation of the Software requires extensive knowledge of Trade products and efficiency in executing Business Solutions to attain better software quality. Project Responsibilities: As a lead was heading MaxTrad Global Support Team,Testing Team and Off-shore project entities with a consolidated team size of 30. Compile business requirements documentation after discussing requirements with the clients and internal parties. Advise product management and sales with the development of supportable solutions and new products. Proactively participate in new commercialisation initiatives and client user groups to contribute for the development of the product and thereby the strategic vision of the bank. Interface with country and operations management stakeholders, including Fincon, for requirements and business issues on assigned projects. Prepare impact analysis in conjunction with IT partners to evaluate cost justification of changes for presentation to Project managers with recommendations Validate and enhance BTC’s by providing review and guidance to operations partners and test team to ensure early issue identification and deployment of a workable system. Provide timely status and updates to PIR and various project plans for assigned activities. Support sign off process by closely working with Project Management and stakeholders to meet implementation goals Issue/Defect log review. Assignment of Priority and Release to Defects based on Business impact analysis. Preparation of Production (DryRun) Plans and Scenarios.

Project Lead – Infrastructure & Custom Engineering
RBS (Royal Bank of Scotland)
Led MaxTrad global support and development for trade finance modules. Delivered business‑critical applications for global trading and operations teams.
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